Celebrated by around 20% of people on the planet Chinese New Year, this 5th February, is a big deal. More fireworks are set off than on any other night celebrating the myth where a chap way back called Nian who fought off a monster with firecrackers #fact. Get your greeting …
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February, 2019
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4 February
Spielwarenmesse we miss you
Last week the team headed over to Nuremberg for the biggest toy fair on the planet. This small city is the world capital of toys and each year over 65,000 folk from the trade descend to marvel at the near 100,000 new wares on offer, over a million to see. …
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January, 2019
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30 January
Toyology TV at Toy Fair 2019
Bringing you a cracking collection, the creme-de-la-creme, the most magnificent, a smashing smorgasbord, the undisputed heavyweight champions from London Toy Fair 2019 via the medium of a little video we made – share it and we’ll send you either money, kisses or a virtual hug (we get to decide)
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25 January
London Toy Fair – The lowdown
And so the 66th Toy Fair concluded yesterday, three solid days of championing all that is new in the world of play for 2019 – shelves look set to be stocked with some rather splendid stuff. A quick look back to 2018, best described as “challenging” due to Toys …
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15 January
Most manic version of Monopoly yet?
Much derided Monopoly is having a right resurgence as a brand of late, exciting new titles in the guise of Fortnite and Mario Kart, a Cheaters edition we enjoyed just before Yule and now this, possibly the purest form of the game ever. See, at its heart the …
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9 January
Barbie hitting the big screen
We’re not sure who we’d have selected to play the part of Barbie, it isn’t likely that Margot Robbie of Suicide Squad fame would have been our first choice but what an absolute coup for Mattel that she has agreed to play the part. This feature film is the first …
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December, 2018
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21 December
Viva Las Vegas – CES invites TechUp to take part.
We’re excited to shout out about our involvement in a new movement called TechUp. After an initial outing at Wired Live back in November we’ve been hunted down to take our expertise to the biggest tech show in the universe. Kicking off the new year in style, along with over …
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20 December
Top ten sellers in the run up to the big day revealed, right here….
The incredibly good looking people at the NPD Group have unveiled the UK toy market’s 10 best-sellers for the week ending 8th December, the last weekly sales data that get published before Christmas. A favourite all year round, the L.O.L Surprise! Doll assortment has topped the list, with other variations …
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19 December
Board Games for Boxing Day boredom busting
Take a moment before you enter those dark corners of your cupboards and dust off those dog eared “bored” games. They needn’t make their annual pilgrimage this year, there are so very many new titles in town. We’ve rated all our games on three criteria: Snigger score – It’ll rate …
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18 December
Playmobil : The Movie = Incoming
Finally it has arrived, the trailer for Playmobil: The Movie is here and we love it. Of course the naysayers will say “cashing in on the success of the LEGO movie” and the yaysayers will say yay – and with the amount of money that film franchise has made why …
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12 December
Get them before midnight or they’ll turn into Pumpkins – Its Fairy Tale toy time
Who does not love a Fairy Tale? Such a story defined as one with some magic, wonder and far-fetched-ness – Most contain one or more characters including talking animals , dwarfs, dragons, elves, fairies, giants, gnomes, goblins, griffins, mermaids, trolls, unicorns, or witches – and a dash magic or enchantments. …
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11 December
Beano fans rejoice and fill your list with these new comic book treats
Celebrating its 80th year this year and rounding-off 12 months that’s seen the comic increase in popularity they’ve added some more utterly fabulous fodder to their store. For some Beano based gaming fun they’ve Beano Cluedo (£29.99) the play is to uncover who pranked teacher, Beano Monopoly (£34.99) to own …
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11 December
LEGO James Bond Aston Martin | The Spy Who Built Me
There’s nothing quite like scratching two itches at once and building a LEGO spy car does just that. Fresh from the CREATORS range of LEGO comes the oh so suave James Bond Aston Martin. This beauty is the DB5 model that Sean Connery blasted around in during the events of …
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11 December
Starlink Battle For Atlas | Customised Space-Based Madness
The Toys-To-Life niche is a constant surprise. Just when I thought we’d seen it’s last gasp with Skylanders & Lego Dimensions, something new appears though the fog. Starlink | Battle For Atlas is a spaceship based action, shooter/RPG with a focus on customised load-outs, high octane battles and evolving gameplay. …
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10 December
Seasonal surveys and stats from Toyland
Plenty of brands are trying to get that extra bit of media attention as we head into the final furlong, a usual quick-hit is to do some seasonal survey and you might perhaps get an online mention, something in print, an airing on the radio or the nirvana of some …
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