TOYOLOGY Toyology-The Action Men of the batteries not included industry

Hornby has today unveiled a steamy new platform OnlyTrains, a brand-new social platform designed for people who love spending time with theirs, and know it’s worth showing off properly. Whether it’s tucked away in the loft, set up in the spare room, or spread generously across the dining table, OnlyTrains …

Airfix has long been known for modelling the machines that push boundaries – from iconic aircraft and spacecraft to engineering achievements that have shaped history. Now, for the first time, an Airfix kit has taken that ambition a step further, physically travelling to the edge of space. With NASA currently preparing to launch the …

A special Mood Bear named Hope helped deliver festive joy to children supported by Kent-based charity Demelza, as Southeastern Railway marked the bicentenary of the railways with a heart-warming Christmas toy delivery to Canterbury. Mood Bears, founded by entrepreneur Jo Proud, joined leading UK toy brands Hornby and Asmodee, alongside …

We’re talking about the temperature of bread sauce rather than any schoville measurement of course. This RAC set, a micro Scalextric offering, comes in at £40 and, as quickly as this emergency service arrives at your roadside we wager it’ll not be travelling to you via this track route. A …

The trend towards this behaviour has led to the increase in the Kidult category of toys and games, collectibles and card trading too all on the up. This survey from Hornby backs up why this market accounts for about £1 in every £3 spent on analogue play pursuits, their headline …

Three decades have passed, don’t dwell on that bit too but celebrate these 30 years of Toy Story with the new Robosen line-up of mini-characters. We see little point in grabbing the individual characters when the entire set will set you back a smidge under £200, but before you baulk …

An eclectic bunch of products and people came together, the latter were hand-picked judges with a known passion for this play space and after some serious hand-on time with the array of product on offer have to somehow come up with several stand-out items that we can choose to put …

Doesn’t actually have the most pieces, that’d be the World Map, but that’s almost 11,000 studs and a vast amount single studs so this one, over 9,000 “proper pieces”, well mostly, snags the title. Its $1,000, will likely sell out as hardcore AFOLS and Star Wars fans trade in those …

Far from “Everything I wanted” this special pack of the top card game UNO is a collection of 112 premium canvas cards hich, according to Mattel “marks a bold new direction for UNO Canvas, reimagining the game through the lens of one of today’s most influential artists”. We’ve a signature …

All aboard the ICONS Jack Sparrow Ship, cannot quite believe we’ve waited on this set for this long but it’s here and I’ll offer those who might be a tad bothered by the depletion of their bank accounts during the hollibobs that this one is £300. Who cares I hear …

Over-excited perhaps, but rarely does an item stop us in our tracks as this scrumptious set did. Based on the film released back in 1971 starring Gene Wilder as Mr Wonka the scene brought to us is the heart of the Chocolate factory was designed by Italian-based duo, Roberto Ceruti …

Funko, the leading pop culture lifestyle brand, have announced two new iconic Pop! – Erling Haaland Pop! and Lamine Yamal Pop! – each in their iconic goal scoring poses. The wait begins for the Gazza in tears, Vinnie Jones grabbing him by the jewels and of course the Messi fingers …

What news, there is no other news today, not now all our efforts are focused on acquiring the LEGO Ideas Italian Riviera set. This is one stunning architectural set with 18+ emblazoned all over it. Builders, time to embark on a journey (on a speedboat of note) to the picturesque …

Thanks to Basic Fun! and Universal we’ve a collection of Emeralnd City inspired Care Bears, plush pals that are look-a-likeys from characters in the film Wicked: For Good. There will be five arriving in August, we’re after the Care Bears x Wicked 2-Pack (£34.99) with a 14-inch Love-A-Lot Bear as …

  The Kidult Toy Awards 2025 builds on the success of the inaugural awards which were embraced by many brands involved in this supercategory. Industry data has kidults accounting for 30% of toy sales, according to Circana, and the underlying fundamentals support further growth. Entries are now open for the 2025 …