TOYOLOGY Toyology-The Action Men of the batteries not included industry

Hot Wheels iD are the toy companies attempt at bringing the die-cast collectibles bang up-to-date with NFC chips that let cars attach to an app with stats such as top speeds are delivered on-screen. Best reason yet to get involved in this new racing system is the impending arrival of …

In 2018, Barbie debuted the Inspiring Women Series, a doll line dedicated to honouring modern and historical role models paying tribute to Amelia Earhart, Katherine Johnson, Frida Kahlo, Rosa Parks and Sally Ride with dolls created in their likeness. This year they’re introducing three new dolls honouring women who made …

Venturing once more into the licensed property market we think that the 2020 line-up is going to appeal to the biggest demographic in its history. They had decent success last year with their Ghostbusters line-up and are following on with crime fighting, camper-van riding bunch with Scooby-Doo. First sets will …

Many of you may well have seen a selection of trampolines sent skyward and garden swapping during Storm Ciara. Those in the leafier suburbs may well have had a selection to admire,  they’re all much of a muchness, size and colour wise they vary and you can enhance most with …

The legend talks about his four decade old creation -well worth a watch   

Right at the opposite end of the “put that down”, ” you can’t play with that in here”, “did you pay for that?”  shouts I often remember from some decades past The Entertainer has launched a new initiative in partnership with Young Minds to make every Saturday a Day of …

Utterly devastating scenes of late from Down Under, the sheer scale of the fires is almost incomprehensible. One toy outfit offering a financial hand is model maker Schleich, a long time manufacturer of Aussie wildlife figures including the Kangaroo, Wombat, Koala, Quokka and Croc and have been donating from sales …

Marvin’s Magic is teaming up with the Rubik’s brand for a unique magic set, well it is the best-selling cube puzzles 40th anniversary this year. Rubik’s Box of Magic Tricks is presented in a giant cube and contains exclusive tricks and illusions. With unique Rubik’s-themed magic props and instructions for 40 …

There’s a few new entries in town as Mattel launch their latest additions to the Barbie Fashionistas range. It’s all about having a range which better reflects the world that kids see everyday. There’s one doll with vitiligo, one without hair, and one with a gold prosthetic limb and a …

  Celebrating its third year the global celebration is designed to bring all manner of brain-manglers together from Jigsaws to word games,  number solving Soduku style stuff to board games, pretty much anything that is puzzling (does not include this years self-assessment). So, get in on the action and head …

The artist Camille Walala today unveiled her latest installation at Coal Drops today to help introduce the all new 2D tile play concept from the LEGO Group – LEGO DOTS.  She brought the product to life brilliantly within a free public art installation – The result is HOUSE OF DOTS: …

Making a jump across the pond for 2020 the Pokémon World Championships are to be held in London for the first time. The Pokémon people told us over the weekend  that this year’s Pokémon World Championships will be held at ExCeL from the 14th–16th August 2020. The event will see …

That DVD based board game from the 90’s is making a comeback, this time it is all app enabled. This skill and strategy game has its fair share of suspense too as 3-6 players race against the clock to collect six coloured keys, face your fears and compete against the …

Moose Toys is heading to London Toy Fair for the first time and launching a new collectable inspired by gifs, a variant of online social speak. Oh! My Gif brings the world of digital gifs to life through this new range of collectable characters each with surprise movements. The characters …

Not that much to shout or cheer about at the Theatres of Dreams presently, Ole Gunnar Solskjær isn;t having the best of times but he appears to be a decent enough chap and I trust fortunes will alter at arguably one of the biggest clubs on the planet. So, just …