TOYOLOGY Toyology-The Action Men of the batteries not included industry

McLaren Formula 1 Team driver Lando Norris completed a lap around Silverstone (5.891km) in this life-size car made up of 342,817 LEGO Technic elements and an electric motor; the first big build the LEGO Group has ever made capable of steering and driving an entire lap of a racetrack The 1:1 scale …

CORGI Toys 267 Batmobile is back in the die cast range, it hasn’t had that accolade for forty years. Following success of recent classic re-releases including the Captain Scarlet (Classic) – Spectrum Pursuit Vehicle, Stingray and Thunderbird 2, this Batmobile, based on the ride from the 1966 TV show has all the classic gadgets …

Happy Pharrell Williams and LEGO are embarking on a mission, part of said mission is a £94.99 set of 966 pieces they designed in collaboration calling it “Over the Moon”. The song singing, rapping,  fashion designing record producing person has plenty time on his hand right so, he is plugging …

Mr Hammond has a classic car restoration business, its name is The Smallest Cog and Corgi have teamed up with the Ex Top Gear presenter to bring us this 1:43 replica of the Ford Escort Mk2 RS2000 in Midnight Blue. This was the first car restored by The Smallest Cog …

It is the 20th anniversary of Ticket to Ride and Days of Wonder have shown us this  series of exclusive Deluxe Train Sets about to be released to celebrate the two-decade milestone. A limited-edition number of sets each containing 45 finely detailed train cars together with three standard stations for …

Creating such a crooked form with the Danish brick must bring it’s own challenges, yet, the LEGO designers have done wonders to re-create the Weasleys Ottery St Catchpole abode near perfectly. This dwelling started life as a sturdy ground-floor afair and the family added to it over the years but …

Hot off the press from The Toybook is that the series that proved a huge hit on Netflix, The toys that made us, is set to return with two new episodes and, despite no-one cited with distribution, the streamer would be a fool not to right? “By far the most …

Six decades after the original Barbie hit shelves, Mattel have launched their first blind Barbie doll further making their range more inclusive and has been created in a bid to make blind and low-vision children more represented within society. The doll holds a white and red cane with a marshmallow …

A TERM derided by some, the term adult-collectors, Adultescents, Peter Pans or rejuveniles might be an alternative for those nay-sayers? We’re not omitting the moaners, but Kidults grabs us, and so too it does the same for much of the industry involved in this ever-growing sector. Ubiquity wins and, with …

A 1497-piece set capturing key elements and characters from the film in LEGO minifigure form – including Police Chief Martin Brody, marine biologist Matt Hooper and sailor Sam Quint. The set also features the iconic Orca boat, with a detailed cabin with a removable roof, an adjustable boom and rigging, plus …

The winners of the Outdoor Toy Awards 2024 all received their gongs today after a weekend of rigorous testing by the 20 plus strong group of critics. Made up of a wide range of those most critical of judges an afternoon of serious fun took place after a number of days …

Yup, given the nod by the bigwigs at the United Nations this global affair of which The LEGO Group, Mattel and Hasbro were of the companies that lobbied the U.N. a series of initiatives take place today. Find out where and where at the International Day of Play website HERE, …

This week saw the great and the good in the world of play all gathering together, some say they had meetings, sounds fairly serious, but it is when suppliers and buyers blend together after hours the real work begins. Up in Harrogate, UK, the independents were out with their flexible …

The celebrations of Barbies 65th birthday continue, this time the brand is honouring nine athletes with one-of-a-kind dolls made in their likeness.  Barbie is highlighting sports role models to show girls that anything is possible if they relentlessly pursue their passions. One of the most decorated Olympic athletes with four …

It is of course 40 years of the TRANSFORMERS franchise, this collector item, we like very much is the Hot Wheels TRANSFORMERS Optimus Prime. Described as authentically recreating a 1:64 scale version of the Autobot leader in metal-on-metal material. This converting collector piece comes with full graphics on top of …