TOYOLOGY Toyology-The Action Men of the batteries not included industry

My my my, Hasbro has been a little busy recently. 3 articles in just as many days, people will start to think we have a crush on them. Even if that is true, it’s not our fault that the Behemoth,  Hasbro has gone and made headlines again! This time by …

Does bustin’ make you feel good? Because it certainly does for Hasbro. The toy giant has just announced that, from 2020, they will hold the master licence for the 80’s classic, Ghostbusters. Hasbro isn’t exactly new to owning retro properties what with Transformers, My Little Pony and Power Rangers already …

Hasbro, Inc. (HAS) announced that, starting 2020, it is to begin phasing out plastic from new product packaging, including plastic bits such as polybags, shrink wrap, window sheets elastic bands, sand blister packs. The ambition is to get rid of all plastic in packaging for new products by the end …

So, my youngest daughter is heading toward double digits now but still the Wizard of Oz was watched by her a multitude of times when she was younger and I think the film is still a right of passage for pre-schoolers? Of course most of them get scared by the …

I can’t abide sunshine. Truly. I know this puts me in a tiny minority, but every time the mercury rises above 15-degrees Celsius or so, I retreat into the shadows like a theatrical villain. Nothing, but nothing, will coax me out to play on a sunny day… Until now. Why? …

Could we be more excited?! You may have thought that you and LEGO were on a break but the behemoth of the toy industry begs to differ. To celebrate 25 years since of our F.R.I.E.N.D.S started filling our screens with reruns, LEGO has unveiled the iconic Central Perk realised in …

Blind-bag and collectable toys continue to go from strength to strength. The newest iteration comes from the company that brought us Hatchimals and Flush Force (I think we’re supposed to forget that one) and this there’s 72 brand new dragons to collect! Dragamonz is currently a US exclusive toy line …

What’s that coming over the hill, is it a monster? Well- yes, The Monster actually! It’s big, it’s bouncy and it’s full of NERF blasters! Hasbro has created a touring, immersive, inflatable assault course and Birmingham is its first target. Once August 16th rolls around, guests at the NEC will have 4 …

Since Hasbro sent us a care package (see here) we’ve been having some hands on time with the three titular Beast Morphin’ rangers. Since the Lightning collection was announced, I had presumed that the range of action figures aimed at the younger crowd may lack in details and articulation. I’m …

  Pocket Monster fans rejoice! The Pokémon Company has just announced that, like the Paris before it, London will be getting a pop-up Pokémon Centre. Details are thin on the ground but we do know that it’ll be based in Shepard Bush’s Westfield shopping centre and that it’ll run from …

The global behemoth that is Amazon has been analysing this year’s toy trends and they’ve cobbled together a list of what they predict the top toys for 2019 will be, once the festive period rolls around yet again. Last year saw the rise of slime, unicorns and poop- can 2019 …

Well, we at Toyology are a bunch of lucky boys and girls! Hasbro sent us an awesome box full of Power Ranger goodies! While we will take an in-depth look at all the Beast Morpher goodness in a later review, for now let’s just revel in the glory of this …

The evolution of AR, VR and Touch Screen technologies have allowed the human race to come closer than ever to experiencing their wildest dreams and there’s just been another revelation. ISKN- creator of smart sketching surface ‘The Slate’ have teamed up with Bandai Namco to produce ‘Tori’, a wonder kit …

  Thanks for finding time during your stay to take a look at the contents of our Toy Chest, we trust the kids had fun and that they persuaded you to try out some of the games we’d included in the chest. Novotel’s “Make Time to Play” toy chest is …

One of the biggest news stories of last year was the transfer of Power Rangers from their birth-home of Bandai to Hasbro, epicentre of behemoth brands such as Transfomers. Fans like myself waited with baited breath to see what this change would conjure and we were blown away by the …