TOYOLOGY Toyology-The Action Men of the batteries not included industry

There have been some cracking memes this week with the US Senator, it’d be remiss of us not to jump on that bandwagon, so here’s a selection fresh outta Toyology Towers:

It’s taken us a while to work our way through to this box of tricks, feels like we’ve saved one of the best until last. There are 40 tricks inside, not all of them brilliant but the ones which are totally trick-tastic make this box worth all of its £25 …

Wow! Stuff have just told us about their new line of toys Chibies, a line-up of flash-to-the-beat characters inspired by Japanese pop-culture and set to rock every single country on the planet. These Chibies characters flash to the beat of any tune anyone plays across K-pop, rock, pop, hip-hop, classical …

Sales of Games, Puzzles and Building Sets surged in 2020 and UK toy market increased in value by 5%. Having fun staying in, educating the UK through play, comfort gaming and families stuck together all contributed to a bumper year for the UK toy industry. The biggest spike in sales …

Moose toys have just released their range of Real little backpacks, a selection of creatively designed bags filled with mini collectibles, what’s not to love about it? There’s been a definite trend toward shrunken collectables, the ZURU Mini-brands make great display pieces and this new range is full of practical …

Beating the previous record set fairly recently in November 2020 demand for elite Pokémon collectibles continues to soar. Heritage Auctions have sold a Pokémon First Edition Base Set Sealed Booster Box (Wizards of the Coast, 1999) for a world record-setting $408,000. The afternoon session last week included 16 Pokémon lots …

Surfing supremo Darren Garnham has launched his latest (ad) venture – Toikido. First out of the block for the company is a team-up Innersloth’s hit gaming title, AmongUs. Launched in June 2018, it took a the pandemic/ boredom to help it beat PUBG mobile, Roblox and Call of Duty and …

Volkswagen, VW or VeeDub and Playmobil have gotten together to bring us this couple of terrific toys (available Jan 15th) and we couldn’t be more delighted – what a spanking start to 2021. Here are the Beetle and the Camper van affectionately known as”Bulli”

The man in the hat presents the must-have toys and big crazes from the 1970s to the modern day, from action figures and board games to electronic pets and cuddly best friends. I am sorry that I’m not the leading man but I had a hair appointment that day so …

WORD OF the year according to Collins Dictionary, and who are we to argue, is Lockdown. We hereby call it that verb of the year therefore must be Zoom. You might be a Facetime, Hangout or WhatsApp person but the genericized term appears to be “To Zoom”. There is far …

Chief Play Officer of course. Dream job? Certainly for almost everyone at Toyology Towers but sadly the Swedes are specifically searching for a 4-12 year old. The rest of the words are virtually verbatim from the press release from earlier, you might say that’s a little indolent of us, but …

Whilst we’ll be doing Christmas very differently in many ways this year, games will be played and drinks will be drunk and last year 80% of folk sat down with family and friends to play a game. In a market that is set to be worth £9bn by 2023 and …

A new trailer just caught our eye this morning from the forthcoming release of Wonder Woman 1984 and it is cracking good. But first a selection of toys from the film, mainly featuring Gal Gadot as Diana Prince (aka Princess of Diana of Themyscira, aka Wonder Woman). Here’s a longer …

Get Stuffed – £20 HERE Brand new for 2020 this family/friend games has 2-6 of you playing as Elves attempting to fill their stockings first, becoming Santas Favourite helper and getting to shout Get Stuffed along the way. Dressing as said Elves or at least attempting your best Elf impression …

Shouty-outy games are our favourite, especially when infused with some Xmas (spirits). Linkee, What Came First and Obama Llama (and its Christmas sister game Santa Banter)can now be played as voice activated games or ‘skills’ on Alexa devices. The games are all simple to play, interactive, hands-free and you’ll have …