TOYOLOGY Toyology-The Action Men of the batteries not included industry

  A spook-tacular start for the new decade arrives in the guise of half a dozen new Hidden side sets and two game modes, ‘Play as a Hunter’ mode – to catch ghosts in competition against other players, and the ‘Play as a Ghost’ mode where kids haunt the LEGO Hidden …

Sales of toy-filled advent calendars are up 5% on 2018 based on sales to 23rd November, that a £16 million per annum market in the UK. A new toy every day in an advent calendar rather than a choccy is something we love, and the choice is bigger than ever …

Well, its more like the Phillip Schofield show to be fair, they played with toys-a-plenty on the tellybox last night with lots of brands getting some decent exposure. Tech toys, Board games, pocket money toys, interactive toys their were plenty on parade.   For his top three picks for Xmas …

Yes of course you do, who does not love a multi-layered machine that includes a raft of classic toys, I am a tad biased admittedly as this build features the mighty fine Matchbox Cascade right at the end – My very favourite toy as a kid. Well done Deej at …

We’ve gone a bit soft here at Toyology Towers, we were introduced to Elli a few weeks back and, well she most certainly stands out from the overcrowded crowd. We imagine that Elli is a doll little ones will love. She is fully interactive – when ‘mummy’ or ‘daddy’ wear the …

Everyone rolls and buys simultaneously over four rounds, so no faffing about waiting for your go, you’re against the timer and you’ll be buying, trading, and selling properties faster than a dodgy estate agent. The timer counts down each buying and trading stage with no break in-between, you’ve two GO spaces, …

Many laugh out loud moments! A quick summary here folks from one of our testers : Players compete over 10 silly challenges. Most are physical such as throwing balls into cups or stacking dice with chopsticks. There are a few mental challenges too, such as a quick-fire round of naming …

  The LEGO Group went shopping this week and picked up BrickLink, the third party LEGO re-selling site. Founded back in 2000 it is regarded pretty much as a marketplace for LEGO related items, a platform, mainly for AFOL’s to buy and sell the brick. According to Brick Fanatics, BrickLink has …

We’re off to central London for the next few hours to see if we can’t catch one of these branded buses launched yesterday. The Knight Bus looking good, budgets didn’t stretch to including an actual third level but they’ve done a cracking job we think….  

We’ll let the pictures do the talking whilst we go book our New York tickets….Monday, sadly the one that’s just gone, Frozen 2 came to life at Saks Fifth Avenue in collaboration with Disney. They had a special musical performance by Idina Menzel, who is the voice of Elsa and Saks’s …

Fancy yourself as a bit of a DJ but not got the deck spinning knack then perhaps Muso DJ is a party game for you. Win points (and kudos) by guessing the correct song and artist quicker than your opponents. You play the card based game alongside your favourite music app, …

  Six years in the making/waiting and Frozen II is finally here, expect the ear-worms to be warbling across the nation as from today. Unsurprisingly there’s a plethora of playthings to celebrate the film, cynics amongst you may say that most of them have been repurposed/repacked from unsold stock from …

If you go down to The Savoy today your in for a big surprise… 12 big surprises in fact! This year the world famous London Hotel has handed LEGO the reigns for their festive decor and the Billund-Based-Brick-Builders have pulled out all the stops. ‘The 12 Rebuilds of Christmas’ have …

The headline from the press release reads – “First ever set from the LEGO Group in partnership with BBC’s Top Gear”. The rest of it goes on about how this LEGO Technic App Controlled Top Gear Rally Car is going to be available globally from Boxing Day and features stickers …

Kids can create their own customisable characters again and again with the Creatable World Deluxe Character Kit Creatable World is the perfect purchase for imaginative kids as they can create their very own looks. Each one of the £35(ish) sets includes a doll, a wig to transform the hairstyle and …