TOYOLOGY Toyology-The Action Men of the batteries not included industry

“Skilful Rascals.” That’s how journalist Noni Mokati describes a gang of thieves behind a 1977 bank robbery in South Africa. Renting an empty shop near the Krugersdorp branch of Standard Bank, the ne’er-do-wells – led by a figure known only as Mr. Nightingale – took three months to tunnel 21m …

Top toy retailer Argos is having a spooky transformation to embody the eerily ‘fang-tastic’ new world of LEGO Hidden Side. Coming to life on the Halloween weekend, the Tottenham Court Road Argos store will undergo a complete ‘re-vamp-ire’ with visitors joining an immersive ghost hunt led by professional ghost hunter …

From Coding to STEM, Dolls to Collectibles, soft toys to infant play mats and much (much) more the Made For Mums awards are compiled by over 500 judges including kids, parents, Youtubers and Toy industry pro’s to come up with a rather exhaustive list. There is also the MadeForMums Editor Choice …

At a super secret location, deep in the heart of London, Disney showed the toy industry what it’s made of- it’s toys… lots and lots of toys! This year the Mouse House has a plethora of I.Ps to choose from, from Star Wars to Frozen 2, there is something for …

Kano, the fun coding kit company, have teamed up with Disney to launch a new Star Wars-themed kit. Built around the idea of using the force the kit allows you use a motion sensor that can control scenarios which you build with code, with a little Porg and Tie Fighter …

83 days to go…… It’s beginning to look a lot like Christmas…especially since Hamleys have just unveiled their ‘Top 10 Toys’ for 2019’s festive period! This year the iconic toy store has taken it back to basics. 2018’s ‘Top 12’ focused on ‘Imperfection’ and ‘Slime’ whereas this year is all …

The LEGO Group and Amazon join forces to introduce the LEGO Mindstorms Voice Challenge: Powered by Alexa – an opportunity for Alexa developers, LEGO Mindstorms enthusiasts, and creators around the world to explore and build the future of voice-based experiences through construction and robotics play. Am pretty psyched about this, not least that we have a load of …

Activate boosters and engage turbines as Disney & Hasbro bring more cosmic majesty to their Black Series. October 4th is Force Friday and amoungst the POP Figures, LEGO playsets and roleplay helmets are a new wave of ultra detailed, mega articulated collectors toys. The focal point for us was the …

If you were on Twitter last night and didn’t see #tripleforcefriday everywhere you looked, congrats you’re in some sort of cyber-cave! This star studded toy advert landed in Pinewood and we were some of the lucky few to be invited. The whole livestream can be found by clicking here: TRIPLE …

OnBuy.com have surveyed 1,763 children aged 4 to 12 in order to see how 80s and 90s toys would fare when compared to today’s cavalcade of Hatchimals, slime and unicorns. The kids were asked to pick three toys out of a total 40, with an even split between current toys and …

Ladies and Gents, Boys and Girls, get ready for an out-of-this world event 30 years in the making. This Thursday a global livestream event on YouTube will  kick off a week long countdown to Triple Force Friday when new products inspired by this year’s highly anticipated Star Wars movie, live-action series and …

The nurture toy trend came back with a bang in 2016 when Spinmaster launched the incredibly successful Hatchimal. For the first time since Furby packed his bags a decade earlier, kids could care for a physical, electronic pal. Three years later and the need for furry friends hasn’t gone away, …

LEGO Group and musician Mark Ronson launched Rebuild The World earlier today, a campaign to help nurture the creative skills of the next generation.  It’s their first ever campaign, we like what they’re doing, hope it becomes as cohesive as it possible can – we could do with some of …

There’s a new player in town, her name, MS Monopoly and she is taking over the board game, well, this iteration of it at least. The brunet Ms. Monopoly is apparently niece of the dapper, top-hat-wearing Mr. Monopoly A new look with similar classic game play, railroads and the electric …

Those Danes have been having some fun with their new Boost Droid units, 95 of them, catch the action from the trio of Star Wars characters here: It took 3,148 hours to create, used 42 real instruments : 10 Xylophones 10 Violins 4 Chellos 8 Keyboards 6 Electric Drums 2 Gongs …