TOYOLOGY Toyology-The Action Men of the batteries not included industry

After a four month refurbishment the Leicester Square shop re-opened this week to much fanfare and frolicsAdding 300 SQ metres the total space is now 805 SQ metres and feels far more spacious than previously and with more on offer for the casual non-LEGO buyer too. From the Discovery Tree …

First encountered at Toy Fair way back in January then bumped into them in Birmingham and, on both occasions, forget to give them a shout out here. Idea is a simple one, cans on poles, poles on bases, bases placed at competition distance – discs then thrown. everything in the …

Firm favourite at Toyology Towers….

There are Trump cards covering just about every subject imaginable, this set is head-slappingly simple and we’re unsure as to how it has taken this long to arrive. Celebrating a necessary evil, the always overpriced Motorway service station, the place that has you by the short and curlies on price, …

W We consider this to be a classic Xmas caper that does get forgotten in favour of the outstanding Farrell film ELF (plus other classics of course) but please put this one on your playlist this Yule and get merry with National Lampoon’s Christmas Vacation. In fact, go a step …

Kids entertainment outfit Spin Master have teamed up with Welcome Break, UK’s leading service station provider, to bring a bit of relief to road-trips. Spin Master games will be set up in various food courts in Welcome Break motorway service areas across the UK for a bit of fun during …

We’re certainly thinking that the Danish brick builder missed a trick here, but, looking at what Playmobil have created are also in the mind that they were the perfect partner to bring this iconic character to life. For those unaware Asterix started as a comic strip, then his own book, …

Of course you do, Mattel know it too, this infamous scene from the first Jurassic adventure features the uptight lawyer Gennaro – Grab yours HERE, it went on release just now. In full, the scene, from the folks at Jurassic Park Wiki : “Gennaro starts reciting the ‘Hail Mary’ prayer …

First up in this semi-regular (read when we find anything half-decent) is this NERF Blaster with a name thats far too long in the hope you give up reading the packaging and buy it anyways. It is the NERF Super Soaker Hydro frenzy water blaster 3 in 1. The Nerf …

HEXBUG have reinvented the RC tuner car category and launched this fully customisable range called HEXMODS. The sets give kid(ults) experimenting with different modification opportunities to create personalised dream machines. There’s two sets in the range: Pro Series Elite The Falcon comes with a selection of body styles, hoods, side …

  The most iconic console of all time (ok, am not trying to start a fight) has been given the LEGO treatment. Atari first released the console in 1977, this recreation of the nostalgic 1980 four-switch version, like we care. From the controller with a joystick that moves to feel just …

Almost here (1st August) is the latest iconic ride from LEGO, the Chevrolet Camaro Z28. Most certainly of of the slickest muscle cars ever (Mustang is up there too) this set is packed with detail. From the functional elements including a working steering wheel​​, an intensely detailed engine and opening …

Inside this touchscreen piece of tech are over 40 classic boardgames inside a water-resistant coffee-table-esque exterior that’ll take centre stage in your front room. Play with the kids, play with your mates, let the kids get their mates around and marvel at how much space you’ve saved not having all …

AN ABSOLUTE blast was had once again at the awards, plenty of fun in the sun, lots of energy expended and to show our gratitude everyone involved had themselves an outdoor to take home. Now in its sixth year, the Outdoor Toy Awards remain the only dedicated event and the …

You’ll immediately recognise the concept from the 70’s circular version which went by the name of that bloke on BGT (White top/ high trouser waistline). This one though, you don;t get it out of a box and insert batteries and start banging oh no, this is a process people. Assemble …