TOYOLOGY Toyology-The Action Men of the batteries not included industry

Head this way at 4pm UK time and join in the Hasbro fun

Funko, Inc. the leading pop culture consumer products outfit announced they’re getting into the NFT (Non-fungible Token) market in a pretty big way with the acquisition of a majority stake in TokenWave, the developer of TokenHead, one of the leading mobile app and website showcase spots for  NFT holdings. TokenHead, …

Spin Master along with its fingerboard brand, Tech Deck, will be one of the official sponsors for Skateboard GB’s National Championships 2021. It takes place on 11th April in Manchester, a one-day competition and the only British Olympic qualification event leading up to the Olympic Games in Tokyo this summer. With …

  The Elecrow team are devoted in open source hardware industry and have a huge penchant for coding kits aimed at getting kids into this important industry at an early age. WE’ve sen coding “plays” a plenty, some superb, some highly questionable in what they teach (if anything rather than …

We’re huge fans of Taschen books, coffee table dwellers packed with pictures, they make superb and substantial gifts with subject matter covering all manner of matters. This one has of course caught our eye, a homage to American Toy advertising, it is £30 and out in a couple of weeks …

Here we are kidults, a trio of new LEGO Star Wars construction sets, two iconic additions to the LEGO Star Wars helmet collection first revealed last year – a bust inspired by Darth Vader and one in the likeness of a loyal Scout Trooper as well as a new model honouring …

Matchbox have today launched a toy line paying homage to the most iconic car manufacturers in Europe across the UK, Germany, France, Italy and Russia. The new European line features 100% licensed vehicles with authentic details from famous car manufacturers including Land Rover, Audi, Mercedes, and Porsche, among others. Created …

Joining forces with former astronaut Dr. Kathy Sullivan set number 10283 has launched. Available from 1st April priced at $200 this NASA Space Shuttle Discovery build is a thing of beauty. Launched squarely at the 18+ market the 2,354 build is stacked with detail, a most shelf-worthy piece indeed which …

Time to consign fidget spinners to the pile of has-beens, we’re done with those now thanks, you were fun for while and we’re sorry to break up with you this way but we’ve met someone else. They’re called Push Poppers and HG Grossman have just brought a million into the …

Was always met with hilarity in our household, we’d always try and plant the Second Place In A Beauty Contest card so he picked it, simple pleasures eh? Well, Hasbro have decided it is time to say goodbye as part of the first update to the Community Chest Cards and …

Wow! Stuff’s new Jurassic World line-up has collectables and flying toys based around the Pteranadon – perhaps the most admired flying fossil? Wow’s flying toys range includes a Pteranadon Jump Rocket that sends the flying dinosaur 50 feet skywards when you stamp on the air pad and a Dino-Glider, jet …

Alright, before you get too excited, this thing is over £90 – WE think it is worth that but didn’t want you to get to the end and be gutted as you’ve spent all your hard-earned on LEGO and R/C cars already this week. So, Hasbro call it the Marvel Legends …

It is 40 years since Steve Wonder wrote this for Ken’s 20th – Today the youthful looking turns 60, he hasn’t aged a day. Plastic surgery is a wonderful thing, that and being Barbies boyfriend appear good for the complexion. Anyways, we were privileged to be asked to tell the …

Learn your planets and their placement with this NASA licenced solar system kit. Build it up, paint those spheres, crank the handles and marvel as it revolves. It’s only £15 at FIREBOX

The Outdoor toy category had a blinder in 2020 contributing double digit growth in its category and helping the very healthy UK toy market to a bumper year. Now, we’ll not rattle on about the benefits of outdoor play, we love a console game, Nintendo Switch head-to-head battle, yes please. …