TOYOLOGY Toyology-The Action Men of the batteries not included industry
Over at Hasbro HQ they’ve been quietly rolling out their new sub-category in their gaming portfolio and it’s called Game Mashups. They’ve mashed up before and have a range called Mashems but they be in the figures/action toy category, this is a new and splendid idea in theory. We’ve seen …
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October, 2019
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17 October
Silent butt deadly – Introducing the Fart Ninjas
We’re not huge fans of toilet humour toys, Og on the Bog, Toilet Trouble, Flushin’ Frenzy have each failed to induce a grin at Toyology Towers BUT(T) we’re making an exception here for this new range of Ninjas from Funrise. First up, their names had us amused – they include …
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17 October
LOL Surprise – Even more surprises
Let us be clear from the outset, we really do love what L.O.L. have done for the toy market, how they created a cracking new toy category, underpinned a sometimes struggling toys market, 3 out of ten toys sold are at this pocket money/collectible level right now – Thanks MGA, …
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16 October
The Toyologist on The Apprentice!
With the the latest season of The Apprentice now rolling into week three it’s time for Lord Sugar to make way for the Lord of The Toys, our very own Peter Jenkinson! That’s right, while the next episode airs at 9pm tonight on BBC 1, you’ll want to stick around …
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16 October
Argos’ Ten weeks of Crazy Toy Codes!
Christmas is 10 weeks away and Argos is celebrating by launching secret codes! That’s right, the highstreet retailer is taking bargins into the world of the spy-thriller as these codes can only be used for 7 days and then they are gone! Each week a brand new code will be …
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12 October
Bank Attack – Work together to release the wonga
“Skilful Rascals.” That’s how journalist Noni Mokati describes a gang of thieves behind a 1977 bank robbery in South Africa. Renting an empty shop near the Krugersdorp branch of Standard Bank, the ne’er-do-wells – led by a figure known only as Mr. Nightingale – took three months to tunnel 21m …
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11 October
Argos are hosting an after-hours LEGO ghost hunt
Top toy retailer Argos is having a spooky transformation to embody the eerily ‘fang-tastic’ new world of LEGO Hidden Side. Coming to life on the Halloween weekend, the Tottenham Court Road Argos store will undergo a complete ‘re-vamp-ire’ with visitors joining an immersive ghost hunt led by professional ghost hunter …
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9 October
Made for Mums have piped up with their Top toys awards for 2019
From Coding to STEM, Dolls to Collectibles, soft toys to infant play mats and much (much) more the Made For Mums awards are compiled by over 500 judges including kids, parents, Youtubers and Toy industry pro’s to come up with a rather exhaustive list. There is also the MadeForMums Editor Choice …
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3 October
This isn’t gonna fit under the tree! – Disney’s Xmas 2019 offerings
At a super secret location, deep in the heart of London, Disney showed the toy industry what it’s made of- it’s toys… lots and lots of toys! This year the Mouse House has a plethora of I.Ps to choose from, from Star Wars to Frozen 2, there is something for …
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3 October
Star Wars coding kit – Rebels or Empire?
Kano, the fun coding kit company, have teamed up with Disney to launch a new Star Wars-themed kit. Built around the idea of using the force the kit allows you use a motion sensor that can control scenarios which you build with code, with a little Porg and Tie Fighter …
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2 October
Top toys for Xmas list – another one hits, should be the last – thanks Hamleys
83 days to go…… It’s beginning to look a lot like Christmas…especially since Hamleys have just unveiled their ‘Top 10 Toys’ for 2019’s festive period! This year the iconic toy store has taken it back to basics. 2018’s ‘Top 12’ focused on ‘Imperfection’ and ‘Slime’ whereas this year is all …
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September, 2019
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30 September
LEGO and Alexa team up
The LEGO Group and Amazon join forces to introduce the LEGO Mindstorms Voice Challenge: Powered by Alexa – an opportunity for Alexa developers, LEGO Mindstorms enthusiasts, and creators around the world to explore and build the future of voice-based experiences through construction and robotics play. Am pretty psyched about this, not least that we have a load of …
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27 September
Mandalorian Is The New Black
Activate boosters and engage turbines as Disney & Hasbro bring more cosmic majesty to their Black Series. October 4th is Force Friday and amoungst the POP Figures, LEGO playsets and roleplay helmets are a new wave of ultra detailed, mega articulated collectors toys. The focal point for us was the …
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27 September
Triple Force Friday, Christmas Comes Early!
If you were on Twitter last night and didn’t see #tripleforcefriday everywhere you looked, congrats you’re in some sort of cyber-cave! This star studded toy advert landed in Pinewood and we were some of the lucky few to be invited. The whole livestream can be found by clicking here: TRIPLE …
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24 September
The Oldies are Still Goldies!
OnBuy.com have surveyed 1,763 children aged 4 to 12 in order to see how 80s and 90s toys would fare when compared to today’s cavalcade of Hatchimals, slime and unicorns. The kids were asked to pick three toys out of a total 40, with an even split between current toys and …
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