TOYOLOGY Toyology-The Action Men of the batteries not included industry
The Outdoor toy category had a blinder in 2020 contributing double digit growth in its category and helping the very healthy UK toy market to a bumper year. Now, we’ll not rattle on about the benefits of outdoor play, we love a console game, Nintendo Switch head-to-head battle, yes please. …
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March, 2021
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6 March
What a week that was – bring it on again anytime.
We’ve had fun this past week, plenty of it, we celebrated Mr Benn with the Daily Mirror, happy 50th to the legendary bowler hat adventurer. Then we got stuck in across all kinds of media around the actual non-story about Mr Potato Heads re-branding – slow news week or media …
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4 March
Dog gone good stacking game for canine fans
Yup, slow news day for us at Toyology Towers. This is called Dogsaster, its cheap and very cheerful. Jenga-esque with 15 puppies to precariously place atop each other – Course you want one, THIS way please.
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February, 2021
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25 February
Helium voice toys aren’t big but quite clever
Here’s a trio of desktop distractions, each a tenner, something to pop in the drawer and have to hand when you need a quick fun fix after a challenging Zoom or other deflating incident. Pat them for a squeak, blow into their nose and hear them inflate (go too far …
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22 February
NETFLIX heading down under
Toikido is the master toy partner for Netflix’s new animated film Back to the Outback which makes its global debut in Autumn 2021 – Toikido are set to be sending toys, action figures and plush products right across planet earth. Tired of being locked in a reptile house where humans …
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16 February
ATARI founder launches new game: Star Audition
Nolan Bushnell, yes the legend, invites you to get involved in the First Act-it-out Party Game enhanced By Amazon Alexa And Google Home – Virsix Games are turning game creation on its head, crowdsourcing content for STAR AUDITION – Created by Nolan Bushnell (founder of Atari and Chuck E. Cheese), …
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15 February
Marble Mania
The chap behind Big Brother has a show airing in Amsterdam all about marbles, creating runs and such, a competitive pursuit, prize money on offer, the lot. Sounds like they’re bringing it to the UK, well, LEGO Masters did well, The toys that Mades us on Netflix was a winner …
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15 February
Toy-tastic news – Hasbro and Uber with half-term treats.
Uber Eats and Hasbro are launching a free toy store this week, it opens on the 17th and stays so until the 20th. There’s a poll, of course there is, some findings from it are almost three quarters (70%) of parents admit they are feeling overwhelmed as they juggle work …
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12 February
Trending game tiles anyone?
The folks at Fantastic Factory were all over it his week, the Jackie Weaver meeting and Lawyer Rod Ponton’s Zoom filter both going viral and meme’d to the max. Here’s a couple of their brand new titles – Drop them a line if you want one – david@fantasticfactory.co.uk
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9 February
National Pizza Day anyone?
Just about the only food that is universally enjoyed, from those who like to keep it simple to those with a taste for many toppings to those who shall be shamed who stick pineapple on theirs – Just Stop! Derived by a Germanic word Bizzo, the first pizza was created …
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8 February
Peter does podcasts
A couple of audio delights for you here folks, it’s me talking toys and if my gran said “That wasn’t rubbish” you should know this is a compliment of the highest order. One with Playground Podcast and another for Physical goods – Try and enjoy
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3 February
LEGO makes some noise
We’re aware of the serenity that constructing a set or random structure from LEGO can bring, also acutely conscious of the cussing we do when a missing piece finds itself under our foot. The LEGO Group have your back and have launched LEGO White Noise – It’s a new playlist of …
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2 February
Happy Groundhog Day…again
Could be the very closest we’ve become to experiencing the fate of Bill Murray in the 1993 Romcom with Bill Murray, days repeating themselves for the grumpy weather reporter. The entire concept pub, sorry, online-quizzers is derived from the Pennsylvania Dutch superstition that if a emerges from its burrow and …
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1 February
Barbie remains hot property
Mattel have announced that its iconic Barbie brand has taken the 2020 top global toy property of the year. Distinguished toy trend analysts over at the NPD group the gong as it just keeps getting strong(er). Barbie is continuing its journey to …
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January, 2021
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28 January
LEGO comes up with new shiz to keep the kids at bay
Forget Sea Shanty’s/ shanties and Bernie Memes – LEGO Vidiyo is a brand-new app to put kids in the hot seat to create, produce and shoot their own music videos to tracks by some of the world’s biggest music superstars. Designed with kids/kidults/everyone in mind, LEGO Vidiyo uses the latest …
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