TOYOLOGY Toyology-The Action Men of the batteries not included industry
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Mattel have announced that its iconic Barbie brand has taken the 2020 top global toy property of the year. Distinguished toy trend analysts over at the NPD group the gong as it just keeps getting strong(er). Barbie is continuing its journey to represent global diversity and inclusivity in the fashion doll aisle with a new Fashionista line up, Ken in a wheelchair, Ken with rooted hair reflecting an afro and Barbie with lighter skin with vitiligo – all for the first time.
