The Entertainer revamps its flagship shop

The Entertainer

With the sad departure of Geoffrey from our out-of-town shopping “islands” with the demise of Toys R Us it is important that we celebrate the fact that our love of toys wasn’t the culprit for their disappearance, t’was the evil corporations filed under category “Private Equity who took the giraffe down.

The UK’s fastest growing multi-channel high street toy retailer, The Entertainer, has announced a record profit increase of 37% year-on-year, their online platform reporting a 30% sales increase in the same period and a whopping five-fold growth in the last five years.

The Entertainer Westfield London
The Entertainer Westfield London

Gary Grant, Founder and Managing Director of The Entertainer comments: “We continue to have an ambitious growth agenda with plans to re-invest this revenue back in to the business, particularly focusing on UK and European acquisitions and the re-platform of We strive to drive the toy market forward whilst continuing to offer our customers an exciting shopping experience and we are very much looking forward to continued success in 2018.”

As part of their expansion plans on the back of a successful year The Entertainer has invested £700,000 in their flagship store at Westfield (Shepherds Bush) London aiming to put play at the heart of the top shopping experience including a do not press’ button which emits ten different farting noises, a Magic Mirror, which takes photos of customers in a choice of digital outfits and an area with tablets loaded up with apps.

Gary added: “It is our ambition that this store becomes not just an engaging place to shop, but an exciting place for children to play too. It is The Entertainer store of the future and puts fun at the heart of the toy shopping experience, whilst supporting our vision of every childhood filled with wonder.”

About Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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