Peter Jenkinson

Peter Jenkinson
Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

Lockdown year brings a boost for toys and games

Sales of Games, Puzzles and Building Sets surged in 2020 and UK toy market increased in value by 5%. Having fun staying in, educating the UK through play, comfort gaming and families stuck together all contributed to a bumper year for the UK toy industry. The biggest spike in sales …

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Sealed Pokémon Base Set Booster Box Sells for a record $408,000

Beating the previous record set fairly recently in November 2020 demand for elite Pokémon collectibles continues to soar. Heritage Auctions have sold a Pokémon First Edition Base Set Sealed Booster Box (Wizards of the Coast, 1999) for a world record-setting $408,000. The afternoon session last week included 16 Pokémon lots …

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AmongUs anyone?

Surfing supremo Darren Garnham has launched his latest (ad) venture – Toikido. First out of the block for the company is a team-up Innersloth’s hit gaming title, AmongUs. Launched in June 2018, it took a the pandemic/ boredom to help it beat PUBG mobile, Roblox and Call of Duty and …

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Quintessential countdown of toys from the past five decades anyone?

The man in the hat presents the must-have toys and big crazes from the 1970s to the modern day, from action figures and board games to electronic pets and cuddly best friends. I am sorry that I’m not the leading man but I had a hair appointment that day so …

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Merry Xmas y’all – Online fun and frolics right this way.

WORD OF the year according to Collins Dictionary, and who are we to argue, is Lockdown. We hereby call it that verb of the year therefore must be Zoom. You might be a Facetime, Hangout or WhatsApp person but the genericized term appears to be “To Zoom”. There is far …

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IKEA are looking for a CPO

Chief Play Officer of course. Dream job? Certainly for almost everyone at Toyology Towers but sadly the Swedes are specifically searching for a 4-12 year old. The rest of the words are virtually verbatim from the press release from earlier, you might say that’s a little indolent of us, but …

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Ten irritating board gamer habits and how to spot them

Whilst we’ll be doing Christmas very differently in many ways this year, games will be played and drinks will be drunk and last year 80% of folk sat down with family and friends to play a game. In a market that is set to be worth £9bn by 2023 and …

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Wonder Woman looks like an absolute Blockbuster

A new trailer just caught our eye this morning from the forthcoming release of Wonder Woman 1984 and it is cracking good. But first a selection of toys from the film, mainly featuring Gal Gadot as Diana Prince (aka Princess of Diana of Themyscira, aka Wonder Woman). Here’s a longer …

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