Toy Aid, an initiative set up by Joel Silverman and Richard North have revealed they’ve managed to raise over £143 grand as part of Global’s Make Some Noise charity. Created to raise money for charities that support disadvantaged children, young people and their families particularly vulnerable during this CV19 pandemic it has had huge support from the toy and licensing industry who have pledged support from the sale of ‘Toy Aid-able’ toys, video games and entertainment products as well as licensing fees and business services.
“There are so many individual thank you’s that myself and Richard wish to make, hopefully in person in the not too distant future!”, commented Joel. “Special thanks must also go to Ian Downes, Tracey Richardson and Norton PR who all stepped up to show their support from the outset, but of course the biggest thank you goes to every single company that has donated money and products to this amazing cause, in no particular order: Smyths Toys Superstore, Sega, Playmobil, Tomy, Spin Master, ViacomCBS, Ravensburger, Golden Bear, Epoch, Rubies, Plum Products, Rubik’s, Interplay, KidKreations, Canal Toys, WickedVision, Topps, Winning Moves, Big Potato Games, Retail Monster, Dr Zigs and Products of Change. Now Toy Aid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support it gave in a time of need for many families. I never in my wildest dreams thought we would reach £10,000, so to raise over £140,000 is just fantastic.”