Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

House of Mouse – Head of live-action gets the chop

The head of Disneys live action unit, responsible or s decent $7bn in revenue the last decade plus is on his way out. Sean Bailey has had some great success with the live-action adaptions of Alice in Wonderland, The Jungle Book, and Maleficent – early versions of the current live-action …

Read More »

Hornby shares on the up

Back in 2016 after annual successive losses of £10mn and just over £5mn it looked like the hobby outfit was about to hit the buffers, but, thankfully it didn’t. Some investor confidence and a new CEO realigned the tracks of the finely balanced business and with their multitude of brands, …

Read More »

A spectacular sequel or damp squib – Dune II is here

With the epic sand based big-screen outing in it’s 2nd instalment there isn’t any excuse for Dune fans not to snag themselves this rather marvellous machine. The Atreides Royal Ornithopter – The LEGO replica of the Dune Atreides Royal Ornithopter features fold-out, flappable wings, retractable cockpit and deployable landing gear …

Read More »

Outdoor ToyAwards – The best of 2024

The date is set, the kid testers invitations have been sent, the outdoor space has been secured and the lengthy process of deciding what pizza toppings our Toyminators will crave on the day is underway. In its seventh year the Outdoor Toy Awards brings together the very best of the …

Read More »

Barbie getting Bijou, couldn’t love it more

Of course Polly Pocket will be in mind for those of a certain age, the brand did have a pop at revitalising itself a couple of years back but hey, Barbie, once more is flavour of the month, year, well decade! So Mattel have done the wisest thing, shrink her …

Read More »

Goat game has us giddy with giggles

     Seriously, the other day we thought perhaps Axolotl might be the one to usurp the Unicorn/Sloth movements but here comes the Goat, the glorious eat anything anytime animal, cute to look at, bugger to get on the wrong side of one. Anyways, plush aplenty out there to …

Read More »

Kidult market set to soar in 2024

Recent data from those in the know and the fodder on offer at recent Toy Fair’s suggest that not only does the Kidult market have 25% of toy sales in the UK 9a little less on the continent) but that, with major manufacturers sitting up and paying attention it is …

Read More »