TOYOLOGY Toyology-The Action Men of the batteries not included industry
The original superhero is staging a comeback, the iconic Action Man is back. Other superhero characters can stand aside for now, Ironman, Spiderman, Superman and Batman with all their fancy, and frankly, quite incredible attributes still can’t compare to the gritty bare-knuckled nature of this chap. To celebrate the idol’s …
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January, 2017
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9 January
Skydive time
One of the most reliable toys of all time, well for a few throws at least, was the manually propelled paratrooper parachutist, or plain old parachute toy. Simple plastic skydiving human-form strapped to plastic chute via multiple lines of string. Simple premise, throw into air, gravity takes over, parachute opens(mostly) …
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6 January
DC Super Hero Girl sets fly onto shelves
So much brick based goodness already this year, 13 yes, THIRTEEN Batman based sets already announced and then this colourful collection of female foe defeaters. We have a very decent line up in this range of half-aa-dozen and rather than wax lyrical about them we’ll post the images of the …
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5 January
Electric Dream – A Toned down Tesla for kids
A collaboration between Radio Flyer and Tesla has resulted in the creation of what could be thew finest electric car for kids we’ve ever seen. The Model S for Kids is a battery powered ride-on equipped with high-end features to recreate the ultimate Tesla experience. Choose your paint-job, performance, accessories …
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December, 2016
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24 December
Avoid Monopoly mayhem by dialling the Hasbro helpline
Aiming to prevent the annual board game feuding this year Hasbro have launched a helpline for folks and boldly aim to assist in avoiding bust-ups. Research revealed that 6pm on Christmas Day is the most likely time for tensions over the MONOPOLY board and so the bosses have set up a …
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19 December
Christmas play
If you’re in the market for a new Boxing day boredom buster you’ll find plenty of new titles around. You really do not need to risk the rage of that property trading game. We reckon you’ll be hard pushed to fall out with this festive game in play. The Very …
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8 December
Unicorn inflate-a-fable
Until you have this Unicorn in your life you’ll not realise how very much you needed it, yes needed. Ours arrived (un-inflated before you wonder) and after not so much manual huffing and puffing stood magnificently at seven feet tall from floor to the tip of its cone. Have …
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November, 2016
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7 November
Five – All grown up
The famous Enid Blyton Five have gone and grown up now, Julian, George, Dick, Anne (and Timmy) have aged (rather well) and collaborated on modern day themes to bring us a collection of these four titles – Five Go Gluten Free, Five Go On A Strategy Away Day, Five Go …
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October, 2016
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31 October
Interactive Bat isn’t Nocturnal
Far from and Hammer House horror type manoeuvres the only insatiable appetite that Nocto has is for his AA batteries, load it up with those copper tops from the bunny drumming adverts and it’ll go on for decent amount of time. Anyway, what can Nocto do now he is powered …
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21 October
Taking flight
This week the long awaited additions arrived out-of-the-box and ready for some piloting time as Parrot unveiled their latest line up of mini-drones. Adding to an impressive extension in this category of fun revealed last year with nine new drones was going to be a big ask, the French …
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17 October
Copycats strike – But do we care?
Everyone was looking to replicate the runaway success of the 2015 party game title Pie Face this year, Hasbro today announced a record earning, all time best ever turnover for Q3 this year, helped in no small part by the virality of some of its wares. Early this year they …
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14 October
Motor down Memory Lane
Iconic Die-Cast brand Corgi celebrates being 60 years young this year and is shouting out to fans to help it compile the Ultimate Top Ten Corgi Models. Jump onto their website HERE and register your treasured toy and in November the top 20 will be revealed online and then everyone …
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4 October
Ruxpin set for a return
Back in the late 80’s a toy appeared on the scene that took the very latest in music technology and shoved it into the back of a teddy bear, the technology was the humble tape cassette and Teddy Ruxpin was the recipient of a player in its back. The animatronic bear …
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September, 2016
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19 September
A new Spin on things
Since 2014 the Crazy Cart family of ride-ons has had us grinning like grinny things, this latest in the line-up has done something we didn’t think possible – lost the lift-up drift bar. The chap in charge of new initiatives at Razor, Ali Kermani, told us “We noticed most kids …
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12 September
This is the shop that Bricks built
We knew it was coming but didn’t know exactly when, now we do, it’s the 17th of November, plenty of time to lighten the wallets of tourists passing through Leicester Square later this year. The Danish brick outfit are making this the biggest LEGO retail outfit on the planet covering …
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