One of the best selling toys in Hamleys over the Xmas period was this exclusive LEGO Royal Guard, a spanking looking little chap, we’re keen to create a legion of them on a base plate at Toyology Towers. This first ever Hamleys and LEGO Minifigure collaboration has created plenty of …

Going by the name of Smashers this new toy line from Zuru (the folk behind fidget cubes, Mayka tape and such) are releasing the first wave of these collectibles on the 26th December. You’ll see them in-store, on TV, YouTube channels, kids telly – They’re sticking a fair few quid …

Folks, forgive us. We’re really not being lazy but this lot at the NPD released data today and we’re absolutely convinced at Toyology Towers that is deserves to be delivered verbatim, and so, without further ado :  The NPD Group today unveils the UK toy market’s 10 best-sellers for the …

     At just a fiver a pack these nostalgia nodding packs of Top Trumps should find a place in stockings across the nation. I had all of them in my possession the first time around, the Horror packs pitted Dracula against various b-movie characters whilst over in Horror pack …

Cannot believe we almost missed this range of remote control toys, this line must have launched whilst we were on our company away day in Outer Mongolia. Anyways, Monster Smash-Ups is a splendid choice for those still seeking playthings for those hard-to-buy-fors.  It’ll keep siblings occupied for hours, is a …

Increasing incomes and an increasing popularity of brands like Peppa Pig and Thomas & Friends are accounting for some of the major growth in the Chinese toy market. China is about to open the world’s largest toy store in time for Christmas Day, 10,700 sqm Hamleys in Beijing – That’s …

Online child safety is becoming more important than ever before. Living in a digital world has provided children with new tech toys, gizmos and gadgets at a seemingly endless rate – not to mention access to connected smartphones from a young age. While these children may have more knowledge of …

Here’s our first peek at The Downtown Diner (aka Central café if it makes you Brits feels better) is a LEGO Retail exclusive and an early 2018 addition to the Creator Expert Modular Building series. This classic 1950’s style diner design has a pink and teal brick façade, this teal brick …

On 22nd December it’s the first episode of ‘Toys That Made Us’ on Netflix. This eight-episode documentary is all about the history of important toy lines and I’m really looking forward to it. It got me thinking about the toys that potentially ‘made ME’, my top Ten favourite toys when …