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Can the new boys live up to the G1 Granddaddies? With Michael Bay’s Transformers franchise being about as coherent as a box of spoons tossed down the stairs, I had written off Hasbro’s latest toy line. The designs were too muddled, the characters were too different from their cartoon counterparts. …

Here’s our first peek at The Downtown Diner (aka Central café if it makes you Brits feels better) is a LEGO Retail exclusive and an early 2018 addition to the Creator Expert Modular Building series. This classic 1950’s style diner design has a pink and teal brick façade, this teal brick …

On 22nd December it’s the first episode of ‘Toys That Made Us’ on Netflix. This eight-episode documentary is all about the history of important toy lines and I’m really looking forward to it. It got me thinking about the toys that potentially ‘made ME’, my top Ten favourite toys when …

Why do stores and online retailers slash prices? New year sales, end of season sales, closing down sales (there is a clothes shop near us that has been “closing down” for three years) the dreaded Black Friday weekend/week sale – and many others. These sales are the retailer plots to …

We all knew it but now that the University of Toledo has published it as a research document perhaps we’ll pay more attention – Kids have too many toys. Controversial stuff from the Toyology team to agree with such banter? Well no, we’re proponents of promoting the non-plastic tat that …

Since Billy crash landed in to the world I’ve been made more and more aware of VTec. They are a toy company who specialise in electronic interactive learning toys for babies, toddlers and slightly older kids. Billys first VTech gift we were blessed with was from Grandma last Christmas. It’s …

I’ve never really liked football, in fact I can’t stand it. It might simply be that I was very very bad at it when made to do it at School and the nightmares have never quite stopped. This, on the other hand has warmed me to the so called “beautiful …

  The chaps and chapesses at Firestar create custom LEGO stuff, over 25,000 unique bits and pieces that are plays on the Danish originals and if you slip over to Firestar Toys and use the code BRICKME15 we’ve snagged you all a discount, a 15% one, are we good or …

My boy Billy and I have been hanging out with Tyler – Full title -“Roarin’ Tyler The Playful Tiger” the priciest part of the Hasbro FurReal range yet, well at full RRP he was, now they’ve trimmed quite a bit off the price tag. Let us not beat about the …

Brand spanking new and free from the department devoted to new technology the LEGO Creative Play Lab are launching this augmented reality app – LEGO AR-Studio. The app mixes up the physical and virtual so users can play with digital versions of LEGO sets in real settings. Inside the software …