Tag Archives: barbie

It’s a bit “broken record” of us to keep harping on about how the Kidult market (which has ben around forever) is now thrust into the limelight, labelled and defined, toy companies and licensors seeing the incredible cash to be had from grown-ups with money that isn’t isolated to be …

Six decades after the original Barbie hit shelves, Mattel have launched their first blind Barbie doll further making their range more inclusive and has been created in a bid to make blind and low-vision children more represented within society. The doll holds a white and red cane with a marshmallow …

A TERM derided by some, the term adult-collectors, Adultescents, Peter Pans or rejuveniles might be an alternative for those nay-sayers? We’re not omitting the moaners, but Kidults grabs us, and so too it does the same for much of the industry involved in this ever-growing sector. Ubiquity wins and, with …

The celebrations of Barbies 65th birthday continue, this time the brand is honouring nine athletes with one-of-a-kind dolls made in their likeness.  Barbie is highlighting sports role models to show girls that anything is possible if they relentlessly pursue their passions. One of the most decorated Olympic athletes with four …

And they are, Mattel have the pop princess idolised ahead of International Women’s day, tomorrow, 8th March, dressed up in her now near signature red number. Marvellous stuff, form an orderly queue.  

Dame Helen Mirren is honoured today as a ‘Barbie Role Model’ ahead of Barbie’s 65th anniversary on 9th March and International Women’s Day on 8th March. The Academy Award winning actress receives the highest honour from the Barbie brand; a one-of-a-kind Barbie doll created in her likeness, in recognition of …

Human Mobile Devices, Europe’s smartphone manufacturer has teamed up with Mattel to bring us this, the Barbie Flip Phone , set to arrive this Summer. We hadn’t envisioned this bit of merch at all but, Mobile World Congress in Barcelona is where the two companies have wheeled out the latest …

Of course Polly Pocket will be in mind for those of a certain age, the brand did have a pop at revitalising itself a couple of years back but hey, Barbie, once more is flavour of the month, year, well decade! So Mattel have done the wisest thing, shrink her …

The 2024 Barbie Women in Film Career of the Year Line-up includes: Dropping onto the shelves on Hamleys right in time for the awards season and celebrating that she was the top grossing film of 2023 and that the director Greta Gerwig was the first female to break a $1bn …

  Slip into your pink shoes and be ready to do do anything. The inevitable Barbie Monopoly has arrived, and, it isn’t too bad. Six Barbie-inspired tokens in signature pink and you get to travel the board and buy locations in the Barbie dream world – and eventually build your own DreamHouse! …