Hatchimals – Where the interactive “Unboxing” theme began brings another one into play

THE ORIGINAL EGG
Back in 2016, those heady days pre-pandemic, the year we voted for BREXIT but hadn’t any idea WTF might happen, all pailing into insignificance as Trump got himself an American presidency and, the original Hatchimals was, well, hatched. Selling over 14 million units this cardboard egg pecking creature was a hit, and rightly so. Fast forward multiple iterations and other brands jumping on the self-releasing, auto-unboxing toy theme today we have Spinmasters latest offering – Hatchimals Alive Mystery Hatch, which (press release words follow) – “features an exciting hatching experience with mist, lights, and over 100 sounds and reactions, Hatchi-Wings for nurturing, and the Hatchimal will even sing ‘Hatchi-Birthday’ once hatched.
To celebrate the addition to the Hatchimals toy family, Jason Kelce, former Philadelphia Eagles player, unveiled the toy and gave his fatherly stamp of approval with a full analysis of the new hatching experience sports commentator style”. It is £64.99, not seen on any top toy lists due to its late release but Sinmaster hope to gain ground with their Philadelphia Eagles superstar who is bound to be known to many here in the UK (Who are American footie fans or come from Philadelphia).

Spin Master, a leading global children’s entertainment company, reveals today an all-new member of the Hatchimals® toy family, the Hatchimals AliveTM Mystery HatchTM, celebrating the release with none other than Jason Kelce. The former Philadelphia Eagles centre, New Heights Podcast host and most importantly dad to his three daughters, leans into his new role as sports commentator giving the full analysis of the magical new hatching experience.
“I love getting down on the floor and playing with my kids, you know dishing out the fun dad energy,” said Kelce. “Breaking down the Hatchimals play was wild, it taps back, there’s magical mist and then it hatches and you get to see who’s inside?! Hatchimals definitely scores points with the Kelce’s. Did you see how cute the Pufficorn is?”
True to his roots, Kelce is also teaming up with Spin Master to deliver the joy of play to kids this holiday season, with a toy donation in the works for children in Philadelphia as part of his upcoming “A Philly Special Christmas Party” album release on November 29, 2024. The toys donated will include the all-new Hatchimals Alive Mystery Hatch along with other Spin Master hot toys from popular brands including PAW Patrol®, Tech Deck®, Rubik’s® Cube and Kinetic Sand®.
Hatchimals Alive Mystery Hatch
  • Something magical is finally here: introducing Hatchimals Alive Mystery Hatch. Featuring an exciting hatching experience with mist, lights, and over 100 sounds and reactions, these Hatchimals are a must-have, ready to hatch with the help of a child’s love! Insert the Hatchi-Wings into the egg and listen for the heartbeat. Nurture and cuddle the egg, then tap, lift, and rock it to encourage the character to hatch. The egg rocks and lights up, with sounds and reactions from the Hatchimal inside. Once enough love is given, the egg glows with a rainbow light, and magical mist appears, building anticipation. The Hatchimal will hatch, singing Hatchi-Birthday. There are endless ways to play with Hatchimals—pet, feed, play peek-a-boo, teach them to talk, give kisses, and more. They can even flutter their wings and dance. (Ages 5+)
“The original Hatchimals, released in 2016, captivated millions with over 14.2 million units sold,” said Spin Master’s Doug Wadleigh, President of Toys. “Now, a new generation of kids – including the Kelce kids  – meets the next generation of Hatchimals. The game-changing holiday favourite that once shook up the toy industry is now redefining toy magic with the launch of Mystery Hatch.”

About Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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