TOYOLOGY Toyology-The Action Men of the batteries not included industry
It’s a bit “broken record” of us to keep harping on about how the Kidult market (which has ben around forever) is now thrust into the limelight, labelled and defined, toy companies and licensors seeing the incredible cash to be had from grown-ups with money that isn’t isolated to be …
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February, 2025
January, 2025
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29 January
A masterpiece in its own right – the new LEGO Sunflowers
Delighted to see this, the Sunflowers set, right up there detail wise to the Stary Starry Night set. reated in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece. A 2615-piece sets you up to learn more about …
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20 January
It all starts here – Toy Fair 2025
We could wax lyrical about these coming weeks, our enthusiasm for the start of Toy Fair season is palpable – It all kicks off at Olympia in London this week and then to Nuremberg we go. We’ve read some superb insights into what might drive toy sales, read that HERE …
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December, 2024
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3 December
LEGO Technic Oracle Red Bull Racing RB20 – More F1
The LEGO announcement that it had entered into a deal with F1 last year has already given us more F1 stuff than we can shake a (gear) stick at. Huge launch in Vegas recently for a range of smaller builds here is the 18+, 1,639 piece set, impressive enough and …
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November, 2024
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27 November
Battle of the Bakes – Greggs teams with Top Trumps
A Greggs Top Trump deck with 30 cards with menu items scored across five categories Fame Mouthfuls Socials Score Flake Factor Top Trumps Rating The iconic Sausage Roll has been crowned the Top Trump, with a perfect score of 100 Only 10,000 of the limited edition packs will be available, …
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22 November
The Kidults – Results are in, winners declared and a few entries achieve “Approved” status
The inaugural Kidult Awards have concluded after an overwhelming response to this unprecedented event which saw almost 100 entries play out for recognition in 11 categories. The celebrity judging panel had to call in assistance to ensure everything was put thoroughly to the test and ensure the inaugural allocation of …
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20 November
The Entertainer did a decent Xmas advert, follows up with a bit of research into “kid speak”
Worry not GenZ we aren’t about to spill the beans on your speak, we people of a certain age sound simply ridiculous when we even try and use the words Rizz, Slay, Sigma and Lit in any kind of conversation and, well, we don’t even do it for fun anymore …
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20 November
LEGO does some research – Parents prioritise Kids Xmas lists over their own*
*shocker eh? No, but seriously, beyond the headline that an impressive 97% of parents prioritise Kids Xmas lists over their own is that it is the age of 17 when lists start to get boring, no, still we await the revelations. LEGO and their research also found that half of …
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20 November
TikTok funnyman Jack Skipper and Scalextric slap cars with tickets
Scalextric teamed up with comedian Jack Skipper to prank drivers in the UK’s most ticketed city, Manchester. Drivers nationwide that can prove they have received a parking ticket on Black Friday can also redeem a free Scalextric set, there is a “cop-out” so read on if you’re keen to …
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15 November
Iconic LOVE sculpture embraces LEGO form
Celebrating 55 years of the famous Philly statue you can now (well Jan 1st) grab 791 bricks for £70 and, well, one of the most shelf-worthy Danish builds we’ve seen for a while. The Robert Indiana piece in red, blue and green hues is a premier piece of pop art …
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14 November
Dream Toys announce their 2024 list
Billed as the largest independent vote for toys that’ll be top of wish-lists, maybe sell-out, definitely not lead to mass 1980’s Cabbage Patch hysteria the Toy Retailers association told us of its top 20 products. Here are the toys, in no particular order of preference, just alphabetical, the fairest method …
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11 November
Thames and Kosmos are going to need a new trophy cabinet
A hugely successful month of awards for Thames and Kosmos UK. Fresh from seven Toy of the Year nominations and Gecko Run being chosen as one of Time Magazines best Inventions of 2024, they’ve also won big at this year’s Blog On awards, with 14 trophies for the cabinet. Family …
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7 November
Christmas countdown box(es) – 24 windows of wonderment await
Without a doubt this year has seen the biggest variety of advent calendars we think ever offered. From your Food and drink based ones thought to oh-so-many beauty branded ones who knows where to begin. There aren’t so many which are creative really, plenty of variations on a theme, we …
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6 November
Toilet humour anyone? Skibidi merch all over the place.
Figures, assorted characters, collectibles, stuff in bags, things in boxes all manner of merch has been unleashed from the Skibidi machine. This Mystery Toilet is at the spendy end, at £50 you get 2 figures, a lanyard, four stickers which is a bit underwhelming but the toilet itself is actually …
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3 November
Rampaging around for 70 years – Godzilla unleashed
Jada’s near two-foot atomic breathing stomping RC machine On this day in 1954 Godzilla premiered in Japan, created with bamboo sticks and wire as a frame for the interior of the suit and added metal mesh and coats of latex with coats of molten rubber and carved indentations and strips …
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