We could wax lyrical about these coming weeks, our enthusiasm for the start of Toy Fair season is palpable – It all kicks off at Olympia in London this week and then to Nuremberg we go. We’ve read some superb insights into what might drive toy sales, read that HERE and from leading insight outfit Circana elevating data and reasons to be cautiously optimistic for 2025 with late festive sales surging with week 52 toy sales growing by an uptick of epic proportions, a +51% giving the month of December a +5% and despite this being impressive the January, October and November doldrums dragged everything down to a not to be ignored -3.7% in value for the year as a whole. We’re packing our kit as we prepare our first outing as The Kidults this week to create some rather decent footage for your coffee drinking /biscuit dunking viewing delight later this week.