TOYOLOGY Toyology-The Action Men of the batteries not included industry
And they are, Mattel have the pop princess idolised ahead of International Women’s day, tomorrow, 8th March, dressed up in her now near signature red number. Marvellous stuff, form an orderly queue.
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March, 2024
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6 March
Helen Mirren gets the Barbie treatment
Dame Helen Mirren is honoured today as a ‘Barbie Role Model’ ahead of Barbie’s 65th anniversary on 9th March and International Women’s Day on 8th March. The Academy Award winning actress receives the highest honour from the Barbie brand; a one-of-a-kind Barbie doll created in her likeness, in recognition of …
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February, 2024
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29 February
Playmobil and Birds Eye set sail
Serving up since 1955 Birds Eye Fish Fingers have long been a staple on the plates of kids across the nation 9ours with peas and chips please) and embraced between various slices of bread in restaurants, “poshed” up for the kidults and a premium thereby charged. Anyhow, Birds Eye are …
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27 February
Barbie flip-phone will promote digital detox
Human Mobile Devices, Europe’s smartphone manufacturer has teamed up with Mattel to bring us this, the Barbie Flip Phone , set to arrive this Summer. We hadn’t envisioned this bit of merch at all but, Mobile World Congress in Barcelona is where the two companies have wheeled out the latest …
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27 February
International Pokemon day – We nearly missed it
We couldn’t do the new announcements and releases justice, the BBC can and you can read all about all things new Pokemon right HERE right now.
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27 February
House of Mouse – Head of live-action gets the chop
The head of Disneys live action unit, responsible or s decent $7bn in revenue the last decade plus is on his way out. Sean Bailey has had some great success with the live-action adaptions of Alice in Wonderland, The Jungle Book, and Maleficent – early versions of the current live-action …
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24 February
Hornby shares on the up
Back in 2016 after annual successive losses of £10mn and just over £5mn it looked like the hobby outfit was about to hit the buffers, but, thankfully it didn’t. Some investor confidence and a new CEO realigned the tracks of the finely balanced business and with their multitude of brands, …
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17 February
A spectacular sequel or damp squib – Dune II is here
With the epic sand based big-screen outing in it’s 2nd instalment there isn’t any excuse for Dune fans not to snag themselves this rather marvellous machine. The Atreides Royal Ornithopter – The LEGO replica of the Dune Atreides Royal Ornithopter features fold-out, flappable wings, retractable cockpit and deployable landing gear …
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15 February
Mirror Mirror on the Wall could this be thre 2024 set to triumph over them all?
The animated film dates way back to 1937 and is absolutely one of the most iconic tales ever told and a collection of characters that appeal to us all. This 2,288 piece set (£189.99) will be out in June giving you time to shift some stuff around on your …
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13 February
Outdoor ToyAwards – The best of 2024
The date is set, the kid testers invitations have been sent, the outdoor space has been secured and the lengthy process of deciding what pizza toppings our Toyminators will crave on the day is underway. In its seventh year the Outdoor Toy Awards brings together the very best of the …
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7 February
Barbie getting Bijou, couldn’t love it more
Of course Polly Pocket will be in mind for those of a certain age, the brand did have a pop at revitalising itself a couple of years back but hey, Barbie, once more is flavour of the month, year, well decade! So Mattel have done the wisest thing, shrink her …
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7 February
Goat game has us giddy with giggles
Seriously, the other day we thought perhaps Axolotl might be the one to usurp the Unicorn/Sloth movements but here comes the Goat, the glorious eat anything anytime animal, cute to look at, bugger to get on the wrong side of one. Anyways, plush aplenty out there to …
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2 February
And that is a wrap – Spielwarenmesse comes to a close
If you didn’t make it to Nuremberg for what is likely the best show on earth check out Rob and Jenny as they uncover the best across this epic event.
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January, 2024
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30 January
Kidult market set to soar in 2024
Recent data from those in the know and the fodder on offer at recent Toy Fair’s suggest that not only does the Kidult market have 25% of toy sales in the UK 9a little less on the continent) but that, with major manufacturers sitting up and paying attention it is …
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28 January
Thanks UK Toy Fair – You were good
The UK toy fair celebrated 70 years in operation, it was one of the best we’ve attended, perhaps not as busy as in some years past but so very many stands at which to stop and take stock of their wares. The show took over four halls in total, the …
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