TOYOLOGY Toyology-The Action Men of the batteries not included industry
Could be the very closest we’ve become to experiencing the fate of Bill Murray in the 1993 Romcom with Bill Murray, days repeating themselves for the grumpy weather reporter. The entire concept pub, sorry, online-quizzers is derived from the Pennsylvania Dutch superstition that if a emerges from its burrow and …
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February, 2021
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1 February
Barbie remains hot property
Mattel have announced that its iconic Barbie brand has taken the 2020 top global toy property of the year. Distinguished toy trend analysts over at the NPD group the gong as it just keeps getting strong(er). Barbie is continuing its journey to …
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January, 2021
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28 January
LEGO comes up with new shiz to keep the kids at bay
Forget Sea Shanty’s/ shanties and Bernie Memes – LEGO Vidiyo is a brand-new app to put kids in the hot seat to create, produce and shoot their own music videos to tracks by some of the world’s biggest music superstars. Designed with kids/kidults/everyone in mind, LEGO Vidiyo uses the latest …
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22 January
Meme of the Moment – Bernie Sanders gets the toy treatment
There have been some cracking memes this week with the US Senator, it’d be remiss of us not to jump on that bandwagon, so here’s a selection fresh outta Toyology Towers:
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22 January
Marvins Magic Rubik mash-up is quite something
It’s taken us a while to work our way through to this box of tricks, feels like we’ve saved one of the best until last. There are 40 tricks inside, not all of them brilliant but the ones which are totally trick-tastic make this box worth all of its £25 …
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20 January
Lights, Funk, Action – Chibie is your new dance partner
Wow! Stuff have just told us about their new line of toys Chibies, a line-up of flash-to-the-beat characters inspired by Japanese pop-culture and set to rock every single country on the planet. These Chibies characters flash to the beat of any tune anyone plays across K-pop, rock, pop, hip-hop, classical …
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17 January
Lockdown year brings a boost for toys and games
Sales of Games, Puzzles and Building Sets surged in 2020 and UK toy market increased in value by 5%. Having fun staying in, educating the UK through play, comfort gaming and families stuck together all contributed to a bumper year for the UK toy industry. The biggest spike in sales …
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17 January
Things you love made micro – Moose Toys latest line
Moose toys have just released their range of Real little backpacks, a selection of creatively designed bags filled with mini collectibles, what’s not to love about it? There’s been a definite trend toward shrunken collectables, the ZURU Mini-brands make great display pieces and this new range is full of practical …
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17 January
Sealed Pokémon Base Set Booster Box Sells for a record $408,000
Beating the previous record set fairly recently in November 2020 demand for elite Pokémon collectibles continues to soar. Heritage Auctions have sold a Pokémon First Edition Base Set Sealed Booster Box (Wizards of the Coast, 1999) for a world record-setting $408,000. The afternoon session last week included 16 Pokémon lots …
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12 January
AmongUs anyone?
Surfing supremo Darren Garnham has launched his latest (ad) venture – Toikido. First out of the block for the company is a team-up Innersloth’s hit gaming title, AmongUs. Launched in June 2018, it took a the pandemic/ boredom to help it beat PUBG mobile, Roblox and Call of Duty and …
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4 January
Two iconic German brands team up to bring us shelf-worthy toys
Volkswagen, VW or VeeDub and Playmobil have gotten together to bring us this couple of terrific toys (available Jan 15th) and we couldn’t be more delighted – what a spanking start to 2021. Here are the Beetle and the Camper van affectionately known as”Bulli”
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December, 2020
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31 December
Quintessential countdown of toys from the past five decades anyone?
The man in the hat presents the must-have toys and big crazes from the 1970s to the modern day, from action figures and board games to electronic pets and cuddly best friends. I am sorry that I’m not the leading man but I had a hair appointment that day so …
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24 December
Merry Xmas y’all – Online fun and frolics right this way.
WORD OF the year according to Collins Dictionary, and who are we to argue, is Lockdown. We hereby call it that verb of the year therefore must be Zoom. You might be a Facetime, Hangout or WhatsApp person but the genericized term appears to be “To Zoom”. There is far …
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18 December
IKEA are looking for a CPO
Chief Play Officer of course. Dream job? Certainly for almost everyone at Toyology Towers but sadly the Swedes are specifically searching for a 4-12 year old. The rest of the words are virtually verbatim from the press release from earlier, you might say that’s a little indolent of us, but …
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18 December
Ten irritating board gamer habits and how to spot them
Whilst we’ll be doing Christmas very differently in many ways this year, games will be played and drinks will be drunk and last year 80% of folk sat down with family and friends to play a game. In a market that is set to be worth £9bn by 2023 and …
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