July, 2018

  • 17 July

    Slime hits the headlines

    Which? The Consumers Association took 11 Slime brands from Amazon UK and 8 were found to have above the legally permissible amount of Boron (a derivative of Borax) within them. None of them we recognised as established toy brands bar Toysmith, one called Jupiter Juice who happened to be the …

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  • 13 July

    LEGO Lowdown*

      There were Harry Potter LEGO sets back in 2004, they weren’t half bad at all and (in box) are worth a decent amount now. There’s been nothing since though but, with the new Fantastic Beasts film the Danish brick outfit are bringing us a raft of sets that fit …

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  • 6 July

    Cutest Superhero ever? Incredibles 2 Jack Jack gets all interactive.

    Jack Jack

    We make no apologies leading you into the weekend £40 lighter of wallet but if you don;t bag a Jack Jack Attacks sharpish there’ll be none left when the film arrives next week we wager. Jack-Jack is full of surprises, transforming from adorable to spontaneously combusting and shooting lasers from …

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June, 2018

  • 22 June

    Outdoor Toy Awards 2018 – The Winners

    Outdoor Toy Awards 2018

    Much fun was had last weekend as over fifty Toyminators came together at St Matthews Academy in Blackheath, South East London to put a huge selection of outdoor toys to the test. With YouTube influencers Amazing Arabella and Jaadin the Kid on hand to oversee proceedings alongside the Kidzcoolit gang …

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  • 7 June

    Christmas is coming

    Argos Top toys for 2018

    Time to slam your head on your desk, the top toy lists are incoming, the retailers are off the mark once more and yet again it is Argos leading the way. For 2018 they’ve gone for a list of 13 playthings tipped to be part of the under tree pile …

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  • 1 June

    Build your own Bugatti – Lego have unveiled their cut-price Chiron

    Bugatti Chiron by LEGO

    Spend $2.6mn, it’ll get you a motor that’ll do 0-60 in 2.3 seconds but there are only 500 units being produced so that price will likely rise and, with your Tesla/Roller/Porsche taking up your parking spaces already well, its a hassle. Thanks you LEGO for today releasing your Bugatti Chiron …

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May, 2018

  • 24 May

    The Big Green Pig and the Hunt for Minifigs

    New policeman

    “He’s a big green pig…” That was the first description I ever gave the staff at Scallywags toyshop while trying to track down a little-known Return of the Jedi figure, the Gamorrean Guard. The Gamorrean Guard! That’s a name I’ve not heard in a long time; a looonng time… Hunting …

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  • 21 May

    Eau De Play-Doh – Hasbro trademarks iconic aroma


    The nostalgia-inducing smell of the PLAY-DOH compound is now an official trademark at the American Patent and Trademark Office as a registered trademark of the brand. Hasbro describes the smell as the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a …

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  • 9 May

    Slime Blasters from Zimpli are here

    Zimpli slime blaster

    Crowned one of the best newcomer toys of Toy Fair 2018 way back in January the Slime blasters are finally here. Expecting this to be a big seller this summer, and the slime trend still strong, slimy outdoor fun has now ben unleashed. Offering a gooey take on the water-fight …

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  • 3 May

    Subbuteo set – The all female one is here

    Subbuteo - The all female set

    In 1953 we saw Mrs. Potato head bring gender equality to the spud based entertainment and now, in 2018, Hasbro has done the same for table top football. Toyology were honoured to be one of the few invited to Wembley Stadium last week to be shown the new, all female …

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April, 2018

February, 2018

  • 20 February

    Barbie line-up now includes Lara

    Lara - tomb Raider Lady

    The range of Barbie shapes, races and guises has been extended yet further with the arrival of the new Tomb Raider Barbie. Swedish actress Alicia Vikander plays the adventurer in the new film out in mid-March and the doll is based on her film look complete with map, journal and …

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  • 19 February

    Power Rangers fall into Hasbro hands

    Power Rangers falls into Hasbro hands

    Charge the Zeo crystals and prepare to shift it into turbo as Saban’s Power Rangers switches gear. In what is probably the most shocking news to come out of New York Toy Fair 2018, Saban has parted ways with long time partner Bandai in favour of the Transformers power-house Hasbro. …

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  • 19 February

    Gongs handed out for the best in play

    New York Toy Fair

    This year’s U.S. Toy Industry Awards have been announced by NPD, the data collecting agency that tells the world what’s hot and, by default what is not. From our roving reporter over at New York Toy Fair who admints to perhaps having one too many at the awards here is …

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  • 18 February

    Hogwarts Great Hall gets the brick treatment

    LEGO Hogwarts Great Hall

    The Danish brick outfit are a tad shy of Toy Fairs these days, we didn’t see them in London and it was all undercover in Nuremberg (the words biggest gathering of toy trade people) so they’re unveiling all their new 2018 wares at New York Toy fair this week. We’ve …

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