News

August, 2019

  • 29 August

    Game of Thrones – Shelfworthy stuff incoming

    There is merchandise aplenty associated with the fine HBO production Game of Thrones, mainly replica stuff, things for shelves, the occasional game (Monopoly and Risk variants) with a few puzzles knocking about too. Step aside everything (bar the replica throne), Paul Lamond are bringing a series of 3D GoT puzzles …

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  • 23 August

    Hasbro Aims For Monopoly – Irony Not Lost On Reporter

    My my my, Hasbro has been a little busy recently. 3 articles in just as many days, people will start to think we have a crush on them. Even if that is true, it’s not our fault that the Behemoth,  Hasbro has gone and made headlines again! This time by …

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  • 22 August

    Hasbro captures another 80’s icon

    Does bustin’ make you feel good? Because it certainly does for Hasbro. The toy giant has just announced that, from 2020, they will hold the master licence for the 80’s classic, Ghostbusters. Hasbro isn’t exactly new to owning retro properties what with Transformers, My Little Pony and Power Rangers already …

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  • 21 August

    Hasbro taking positive planet steps

    Hasbro, Inc. (HAS) announced that, starting 2020, it is to begin phasing out plastic from new product packaging, including plastic bits such as polybags, shrink wrap, window sheets elastic bands, sand blister packs. The ambition is to get rid of all plastic in packaging for new products by the end …

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  • 15 August

    Wizard of Oz – 80 years young

    So, my youngest daughter is heading toward double digits now but still the Wizard of Oz was watched by her a multitude of times when she was younger and I think the film is still a right of passage for pre-schoolers? Of course most of them get scared by the …

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  • 12 August

    Make Play While the Sun Shines

    I can’t abide sunshine. Truly. I know this puts me in a tiny minority, but every time the mercury rises above 15-degrees Celsius or so, I retreat into the shadows like a theatrical villain. Nothing, but nothing, will coax me out to play on a sunny day… Until now. Why? …

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  • 10 August

    LEGO’ll be there for you- Like they’ve been there before-

    Could we be more excited?! You may have thought that you and LEGO were on a break but the behemoth of the toy industry begs to differ. To celebrate 25 years since of our F.R.I.E.N.D.S started filling our screens with reruns, LEGO has unveiled the iconic Central Perk realised in …

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  • 9 August

    Spinmaster’s smashing new collectable line hatches! – There be Dragons in the USA!

    Blind-bag and collectable toys continue to go from strength to strength. The newest iteration comes from the company that brought us Hatchimals and Flush Force (I think we’re supposed to forget that one) and this there’s 72 brand new dragons to collect! Dragamonz is currently a US exclusive toy line …

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  • 8 August

    NERF Blasts Brum with bouncy behemoth

    What’s that coming over the hill, is it a monster? Well- yes, The Monster actually! It’s big, it’s bouncy and it’s full of NERF blasters! Hasbro has created a touring, immersive, inflatable assault course and Birmingham is its first target. Once August 16th rolls around, guests at the NEC will have 4 …

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  • 7 August

    Beast Morphers action figures pack a punch!

    Since Hasbro sent us a care package (see here) we’ve been having some hands on time with the three titular Beast Morphin’ rangers. Since the Lightning collection was announced, I had presumed that the range of action figures aimed at the younger crowd may lack in details and articulation. I’m …

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  • 6 August

    Pokémon Go(es) to London!

      Pocket Monster fans rejoice! The Pokémon Company has just announced that, like the Paris before it, London will be getting a pop-up Pokémon Centre. Details are thin on the ground but we do know that it’ll be based in Shepard Bush’s Westfield shopping centre and that it’ll run from …

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  • 3 August

    Amazon Predicts a Playful Xmas | 2019 Toy Trends

    The global behemoth that is Amazon has been analysing this year’s toy trends and they’ve cobbled together a list of what they predict the top toys for 2019 will be, once the festive period rolls around yet again. Last year saw the rise of slime, unicorns and poop- can 2019 …

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  • 2 August

    Morphinominal Package from Hasbro!

    Well, we at Toyology are a bunch of lucky boys and girls! Hasbro sent us an awesome box full of Power Ranger goodies! While we will take an in-depth look at all the Beast Morpher goodness in a later review, for now let’s just revel in the glory of this …

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  • 1 August

    Bandai Namco make your dreams come true with Tori Entertainment

    The evolution of AR, VR and Touch Screen technologies have allowed the human race to come closer than ever to experiencing their wildest dreams and there’s just been another revelation. ISKN- creator of smart sketching surface ‘The Slate’ have teamed up with Bandai Namco to produce ‘Tori’, a wonder kit …

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July, 2019

  • 30 July

    Make Time to Play

      Thanks for finding time during your stay to take a look at the contents of our Toy Chest, we trust the kids had fun and that they persuaded you to try out some of the games we’d included in the chest. Novotel’s “Make Time to Play” toy chest is …

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