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Bricks sent into space

The profits of the mighty LEGO company in the six months to the end of June 2015 rose an impressive 27% from a year earlier to 4.6bn kroner (£455m). LeEGO told us that revenue increased by at least 10% in all regions, with Asia experiencing the most rapid growth. Everything in their range was popular apparently with Ninjago and Elves noted as a couple of outstanding lines. And to celebrate skyrocketing profits they’ve sent 26 specially designed toys into space with Andreas Mogensen bearing the logo of his mission for the European Space Agency. He blasted off for the international space station in a Russian rocket from Kazakhstan on Wednesday and the figures will be given to children as competition prizes when he returns after 10 days #wantlego

About Peter Jenkinson

Peter Jenkinson
Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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