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No Barbie or Ken – Mattels new Creatable dolls redefine the gender line

Kids can create their own customisable characters again and again with the Creatable World Deluxe Character Kit

Creatable World is the perfect purchase for imaginative kids as they can create their very own looks. Each one of the £35(ish) sets includes a doll, a wig to transform the hairstyle and six items of clothing, as well as shoes and accessories to match. You can create over 100 different styles so plenty of styling to be done before a Creatable doll gets dull. Authentic details include real working snaps on the jacket and points of articulation in the joints. The point of this new line from Mattel is “designed to keep labels out and invite everyone in.” The dolls do tap into the zeitgeist of creating non gender specific, transgender, gender-fluid and non-binary – aside this though they are a great new and fresh looking line of dolls.

About Peter Jenkinson

Peter Jenkinson
Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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