Tag Archives: mattel

There is a die-cast drop on Mattel Creations and you need to get over there and see it the moment you’ve read the rest of this. A new product line from two iconic brands brings F1 racing to 1:64 scale, we’re told it is for kids and adults alike, we …

It is a rather special day today, well, we think so. Having conducted extensive research amongst our in-house experts and external consultants, media professionals from around the globe and further afield it has been decided that today, with 99 days to go until Christmas, should be celebrated. The number 99 …

Six decades after the original Barbie hit shelves, Mattel have launched their first blind Barbie doll further making their range more inclusive and has been created in a bid to make blind and low-vision children more represented within society. The doll holds a white and red cane with a marshmallow …

Yup, given the nod by the bigwigs at the United Nations this global affair of which The LEGO Group, Mattel and Hasbro were of the companies that lobbied the U.N. a series of initiatives take place today. Find out where and where at the International Day of Play website HERE, …

Hats off to the media machine at Mattel for the coverage they secured right across the UK press yesterday online and seeping into print today. From regional radio stations across the land to a piece on Radio 5 Live which turned it into an hour long call in on “How …

And they are, Mattel have the pop princess idolised ahead of International Women’s day, tomorrow, 8th March, dressed up in her now near signature red number. Marvellous stuff, form an orderly queue.  

Human Mobile Devices, Europe’s smartphone manufacturer has teamed up with Mattel to bring us this, the Barbie Flip Phone , set to arrive this Summer. We hadn’t envisioned this bit of merch at all but, Mobile World Congress in Barcelona is where the two companies have wheeled out the latest …

Recent data from those in the know and the fodder on offer at recent Toy Fair’s suggest that not only does the Kidult market have 25% of toy sales in the UK 9a little less on the continent) but that, with major manufacturers sitting up and paying attention it is …

  Slip into your pink shoes and be ready to do do anything. The inevitable Barbie Monopoly has arrived, and, it isn’t too bad. Six Barbie-inspired tokens in signature pink and you get to travel the board and buy locations in the Barbie dream world – and eventually build your own DreamHouse! …

As Mattel continue to strive towards a complete range of dolls kids can directly relate to the iconic Barbie brand has unveiled a new doll in its collection that represents children with Down Syndrome. The new Barbie with Down Syndrome has been widely praised by disability rights advocates, who see …