TOYOLOGY Toyology-The Action Men of the batteries not included industry
You know that a Mummy, Zombie, Living Pumpkin, Werewolf and Vampire denomination collectively called Deddy Bears likely shouldn’t be antagonised in any way, right? This range of creatures however, from keychain size squeezables, 5.5 inch versions complete with coffin boxes and the 12-inch collection supplied in their own blood-curdling carry-bag …
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April, 2024
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10 April
Scrabble – ALLOVER the place
Hats off to the media machine at Mattel for the coverage they secured right across the UK press yesterday online and seeping into print today. From regional radio stations across the land to a piece on Radio 5 Live which turned it into an hour long call in on “How …
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9 April
ZURU cooks up a deal with Masterchef
The deal, cooked up with Zuru and entertainment powerhouse Banijay this new line contains real miniature MasterChef creations including food items and accessories so collectors to create mini versions inspired by the TV show’s much-loved dishes. There are 11 iconic MasterChef-inspired mini dishes such as Japanese Ramen, Cherry Chocolate Cake, …
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1 April
April Fool – Is it the entire day?
Is it just tired parents that created the noontime cut-off for hoaxes, pranking and general nonsenseness on this globally recognised day? We’re big fans of the Italian/French, Belgian and many other French speaking country tradition of pinning a fish on a persons back without them noticing on this day, poisson …
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March, 2024
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28 March
ZURU Rainbocorns land in Roblox-o-sphere
ZURU’s award-winning children’s brand, Rainbocorns launches on Roblox tomorrow – Try a FREE DEMO of the game here and check out the stats via the same link, it’s already amassed in demo mode – 1.1m views and 4.5k favourites!
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25 March
Godzilla and Kong are ready for the ultimate selfie
Take a trip down to the Thames this week to catch an installation to celebrate the new film from Warner Brothers. We’ve a Godzilla spanning 20 metres long with a load of LED lights, Kong appearing to burst through a portal onto London’s South Bank with a huge five metre …
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22 March
Air Toobz from Tomy incoming
Starter set Created by the Fat Brain company these new Air Toobz have enjoyed success in the US, think marble run with giant tubes, soft(ish) balls, all interconnected to your own design and then an air machine to flick on and get the action underway. Trouble is, the price. The …
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14 March
Dream Gadget duo set to return – Gadgetshow is back
Many said I had a face for radio, well, the fact I made the edit on this all new Podcast is testament to that…well almost. The producers at NorthOne TV have, in their infinite wisdom, decided to launch the first episode (marking two decades since it first aired) along with …
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11 March
Playmobil Porsche Dakar 911 gets the green light
Lookie here, a Porsche 911 Carrera RS 2.7 Offroad with its rally kit from 1972 looks the dogs under-carriage right? All the off-road equipment, removable roof and space for four figures, who you going to take on your roadtrip? Complete with large wheels for more ground clearance and a front …
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7 March
Fresh from Batman: The Animated Series this is the first foray for LEGO into this territory and it is a big and bold move. This recreation of the Gotham City skyline as seen in the show is an outstanding display build for any fans and also happens to be full …
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7 March
Kylie to get the Barbie treatment? They should be so lucky!
And they are, Mattel have the pop princess idolised ahead of International Women’s day, tomorrow, 8th March, dressed up in her now near signature red number. Marvellous stuff, form an orderly queue.
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6 March
Helen Mirren gets the Barbie treatment
Dame Helen Mirren is honoured today as a ‘Barbie Role Model’ ahead of Barbie’s 65th anniversary on 9th March and International Women’s Day on 8th March. The Academy Award winning actress receives the highest honour from the Barbie brand; a one-of-a-kind Barbie doll created in her likeness, in recognition of …
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February, 2024
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29 February
Playmobil and Birds Eye set sail
Serving up since 1955 Birds Eye Fish Fingers have long been a staple on the plates of kids across the nation 9ours with peas and chips please) and embraced between various slices of bread in restaurants, “poshed” up for the kidults and a premium thereby charged. Anyhow, Birds Eye are …
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27 February
Barbie flip-phone will promote digital detox
Human Mobile Devices, Europe’s smartphone manufacturer has teamed up with Mattel to bring us this, the Barbie Flip Phone , set to arrive this Summer. We hadn’t envisioned this bit of merch at all but, Mobile World Congress in Barcelona is where the two companies have wheeled out the latest …
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27 February
International Pokemon day – We nearly missed it
We couldn’t do the new announcements and releases justice, the BBC can and you can read all about all things new Pokemon right HERE right now.
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