TOYOLOGY Toyology-The Action Men of the batteries not included industry
Funko, the leading pop culture lifestyle brand, have announced two new iconic Pop! – Erling Haaland Pop! and Lamine Yamal Pop! – each in their iconic goal scoring poses. The wait begins for the Gazza in tears, Vinnie Jones grabbing him by the jewels and of course the Messi fingers …
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August, 2025
July, 2025
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17 July
LEGO Riviera set is a Bellisimo brick build from the Danish designers
What news, there is no other news today, not now all our efforts are focused on acquiring the LEGO Ideas Italian Riviera set. This is one stunning architectural set with 18+ emblazoned all over it. Builders, time to embark on a journey (on a speedboat of note) to the picturesque …
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17 July
Care Bears get the Wicked treatment
Thanks to Basic Fun! and Universal we’ve a collection of Emeralnd City inspired Care Bears, plush pals that are look-a-likeys from characters in the film Wicked: For Good. There will be five arriving in August, we’re after the Care Bears x Wicked 2-Pack (£34.99) with a 14-inch Love-A-Lot Bear as …
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10 July
The Kidult awards return
The Kidult Toy Awards 2025 builds on the success of the inaugural awards which were embraced by many brands involved in this supercategory. Industry data has kidults accounting for 30% of toy sales, according to Circana, and the underlying fundamentals support further growth. Entries are now open for the 2025 …
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9 July
Potty mouths, time to extend your Northern vocabulary
No, no not that “up-north” we’re further than that, our North is the land of ABBA, Vikings and Bjorn Borg. You’ll be making zero solemn promises as you play this new title from the bunch at Bubblegum Stuff, this deck is all about furniture of F-bombs and how well you …
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June, 2025
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4 June
Mouse Droid might be basic on the performance front but its the droid you’ll want
Never playing a major part on-screen but memorable as background droids you’ll recall scurried about at speed, almost headless chicken-esque but they performed a pivotal role. You see the MSE-6 did plenty, undertaking repairs, delivering messages and acting as guides aboard starships and before long were used across the galaxy …
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May, 2025
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15 May
Ay Caramba, LEGO revisits Springfield with this new Simpsons set
It is a decade since the Danish brick maker got itself into the animated family way with the dysfunctional, delightful and enduring Simpsons. Their family house was first into the blocks in 2014 followed up a year later with the Kwik-e-Mart, now it’s time to eMMMbrace the burger with the …
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14 May
All aboard for The Railway Children event
CELEBRATING two centuries of rail travel in the UK the Rail200 initiative saw Southeastern Railways observe this milestone over the weekend as part of a wider program of commemoration. In South East London, namely Grove Park, families gathered to enjoy the classic tale The Railway Children by E.Nesbit who lived …
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13 May
The game that is always ON – Don’t get got
Billed as “Survival of the sneakiest” the game has been around for a few years, selling out in seconds, and now for 2025 we have multiple vsriants and each one just as good as the original (although we don’t get free plastic card wallets any more). In a nutshell, each pack …
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6 May
Impressive efforts from F1 and LEGO at Miami Grand Prix meet
The partnership between Formula 1 and LEGO started well, couple of decent launch events, totally acceptable range of vehicles appealing to F1 fans of all ages. We’re saving our superlatives to be honest, I mean this weekends efforts were off-the-scale, TEN full sized, full-liveried F1 cars on the track, each …
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April, 2025
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10 April
LEGO launches new line of Super-Busts
Big enough to have an on-shelf impact these scaled down bust-esque builds celebrating two of the most iconic Marvel creations are arriving soon. Each is 6.5in x 6.5 in with decent enough detail, price wise they’re £54.99 apiece, we’re thinking a tad on the spendy side but, with Kidults firmly …
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9 April
Randimals – Get them on your radar
Since we first saw this new range earlier this year we’ve been telling anyone who would listen about how their shelf space is just yelling out for one of their figurines. From small sturdy tough-plastic toys to the same characters in plush that will always lead to an utterance of …
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8 April
Ready, set, PUZZLE – Ravensburger event hailed a success
The UK Nationals Jigsaw Puzzle Championship took place in Bradford over the weekend hosting over 350 jigsaw puzzlers for this, the inaugural UK Nationals jigsaw puzzle championship. The event comprised two different categories; Solos and Pairs, with puzzlers racing to complete an exclusive Ravensburger 500-piece puzzle in each. Emma Quirke …
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March, 2025
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24 March
Entries invited for The Outdoor Toy Awards
AS THE Sun finally shows us it is searching through the weather wardrobe and making it’s hat selection we’re looking forward to a healthy year for the outdoor toy market. Last year this supercategory managed to climb towards an impressive 20% of overall sales and optimism is rife for another …
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