February, 2024

• 29 February

  Playmobil and Birds Eye set sail

  

  Serving up since 1955 Birds Eye Fish Fingers have long been a staple on the plates of kids across the nation 9ours with peas and chips please) and embraced between various slices of bread in restaurants, “poshed” up for the kidults and a premium thereby charged. Anyhow, Birds Eye are …

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• 27 February

  Barbie flip-phone will promote digital detox

  

  Human Mobile Devices, Europe’s smartphone manufacturer has teamed up with Mattel to bring us this, the Barbie Flip Phone , set to arrive this Summer. We hadn’t envisioned this bit of merch at all but, Mobile World Congress in Barcelona is where the two companies have wheeled out the latest …

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• 27 February

  International Pokemon day – We nearly missed it

  

  We couldn’t do the new announcements and releases justice, the BBC can and you can read all about all things new Pokemon right HERE right now.

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• 27 February

  House of Mouse – Head of live-action gets the chop

  

  The head of Disneys live action unit, responsible or s decent $7bn in revenue the last decade plus is on his way out. Sean Bailey has had some great success with the live-action adaptions of Alice in Wonderland, The Jungle Book, and Maleficent – early versions of the current live-action …

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• 24 February

  Hornby shares on the up

  

  Back in 2016 after annual successive losses of £10mn and just over £5mn it looked like the hobby outfit was about to hit the buffers, but, thankfully it didn’t. Some investor confidence and a new CEO realigned the tracks of the finely balanced business and with their multitude of brands, …

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• 17 February

  A spectacular sequel or damp squib – Dune II is here

  

  With the epic sand based big-screen outing in it’s 2nd instalment there isn’t any excuse for Dune fans not to snag themselves this rather marvellous machine. The Atreides Royal Ornithopter – The LEGO replica of the Dune Atreides Royal Ornithopter features fold-out, flappable wings, retractable cockpit and deployable landing gear …

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• 15 February

  Mirror Mirror on the Wall could this be thre 2024 set to triumph over them all?

  

    The animated film dates way back to 1937 and is absolutely one of the most iconic tales ever told and a collection of characters that appeal to us all. This 2,288 piece set (£189.99) will be out in June giving you time to shift some stuff around on your …

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• 13 February

  Outdoor ToyAwards – The best of 2024

  

  The date is set, the kid testers invitations have been sent, the outdoor space has been secured and the lengthy process of deciding what pizza toppings our Toyminators will crave on the day is underway. In its seventh year the Outdoor Toy Awards brings together the very best of the …

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• 7 February

  Barbie getting Bijou, couldn’t love it more

  

  Of course Polly Pocket will be in mind for those of a certain age, the brand did have a pop at revitalising itself a couple of years back but hey, Barbie, once more is flavour of the month, year, well decade! So Mattel have done the wisest thing, shrink her …

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• 7 February

  Goat game has us giddy with giggles

  

       Seriously, the other day we thought perhaps Axolotl might be the one to usurp the Unicorn/Sloth movements but here comes the Goat, the glorious eat anything anytime animal, cute to look at, bugger to get on the wrong side of one. Anyways, plush aplenty out there to …

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• 2 February

  And that is a wrap – Spielwarenmesse comes to a close

  

  If you didn’t make it to Nuremberg for what is likely the best show on earth check out Rob and Jenny as they uncover the best across this epic event. 

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January, 2024

• 30 January

  Kidult market set to soar in 2024

  

  Recent data from those in the know and the fodder on offer at recent Toy Fair’s suggest that not only does the Kidult market have 25% of toy sales in the UK 9a little less on the continent) but that, with major manufacturers sitting up and paying attention it is …

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• 28 January

  Thanks UK Toy Fair – You were good

  

  The UK toy fair celebrated 70 years in operation, it was one of the best we’ve attended, perhaps not as busy as in some years past but so very many stands at which to stop and take stock of their wares. The show took over four halls in total, the …

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• 25 January

  LEGO and Asmodee bringing us a joint venture boardgame

  

  The last time LEGO tried a rang of “boardgames” they were pretty woeful affairs so, good news this time round they’ve teamed up with one of the market leaders to bring us the firs we hope of a collection of games. Game publisher Asmodee are jointly-crafting this one called Monkey …

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• 22 January

  Toy Fair UK kicks off tomorrow

  

     Although it is a trade show you’ve no need to fear as Toyology and its intrepid bunch of trend spotters and whats hot in 2024 hunters will bring you some of the best in show. In the mean time, here a clip of the show and how it …

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