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LEGO to unleash first sustainable bricks this year

Credit : LEGO
Foliage from LEGO going really green

Back in 2015 the Danish outfit committed over $150mn to research aiming to ensure that all LEGO products were created from fully sustainable sources by 2030. Well, they’ve announced a significant step towards that today announcing their bushes, leaves and trees are going green in 2018, created with plastic sourced from sugarcane, and we’ll be finding them in boxes soon. The LEGO elements will be made with a polyethylene that is produced with ethanol created from sugarcane.  It’s a positive step toward their lofty aim and Tim Brooks, the outfits vice-president of environmental responsibility, said: “This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials.” He said that children and parents would not notice a difference in the new pieces because “plant-based polyethylene has the same properties as conventional polyethylene”. Right now pub-quizzers, LEGO pieces are made of acrylonitrile butadiene styrene, which is based on crude oil.

 

About Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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