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Hasbro’s iconic Action Man gathers his troupe in this new MoneySuperMarket.com ad campaign, a one-minute advert where the classic British hero saves money and celebrates the feeling by dancing across the desert – As you do. The track is Cece Peniston’s Finally, be ready for inspiration to throw some shapes yourself …

We’ve been fans of the Rival range since early inception, we’ve found that even re-loading the spheres into the barrels isn’t too much of a chore. The new Nemesis couldn’t make it more straightforward, open up the hopper chamber and pour your projectiles in, close door, rumble is ready. The …

Back in 2015 the Danish outfit committed over $150mn to research aiming to ensure that all LEGO products were created from fully sustainable sources by 2030. Well, they’ve announced a significant step towards that today announcing their bushes, leaves and trees are going green in 2018, created with plastic sourced from …

With regal wedding fever everywhere Playmobil have launched an entire range including a Bridal Shop, Wedding Limo, Wedding Reception, Wedding Ceremony and Flower Children and Photographer sets. Relive those special moments with your own risqué best-mans speech role play and bad dad dancing as well as late arrival of the …

Admittedly we haven’t seen a paper version of the tenner for a while with the new pesky polymer ones blighting our wallets (but surviving several wash-cycles) for weeks. We’ve found some spanking good deals of toys under a tenner for today from The Entertainer to spend any old notes you …

Sad new indeed that Toys R Us finally went into administration today. Unable to pay the HMRC a £15mn VAT bill and failing to find a buyer willing to stump it up for them in time (and about £100mn more) the lights are about to go out at the rather …

Here is the Toyminator with a masterclass in how to play our latest, and dare we say it, favourite TCG:            

  As an outfit that embraces all things digital, AR, VR and such it still thrills us to the bone when nostalgia knocks, and knock hard it has this week. So Funrise and Hasbro are collaborating to breathe new life into the Tonka range of toys, there’ll be Tonka Power …

The all new Collect-a-bowl from Spinmaster is here. Mutant creatures, questionable sound FX and toilets, what is NOT to love?  

  The Toyminator returns together with a trio of Black Panther Vibranium role play items and his glamorous assistant. Count the number of times you’ll hear “around the £20 mark” – This pair are the ONLY superheroes you need on your screen today: