The trend towards this behaviour has led to the increase in the Kidult category of toys and games, collectibles and card trading too all on the up. This survey from Hornby backs up why this market accounts for about £1 in every £3 spent on analogue play pursuits, their headline …
Read More »The Kidults – 2025 awards winners unveiled
An eclectic bunch of products and people came together, the latter were hand-picked judges with a known passion for this play space and after some serious hand-on time with the array of product on offer have to somehow come up with several stand-out items that we can choose to put …
Read More »The Kidult awards return
The Kidult Toy Awards 2025 builds on the success of the inaugural awards which were embraced by many brands involved in this supercategory. Industry data has kidults accounting for 30% of toy sales, according to Circana, and the underlying fundamentals support further growth. Entries are now open for the 2025 …
Read More »A trip down memory lane anyone?
Good Vibes, a lifestyle magazine for Sunny, took a look back over the past four decades to have a look what some of the toys might be worth today. Looks like you’d have made a packet with a Stretch Armstrong for example but could you really have resisted the temptation …
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