A trip down memory lane anyone?

Iconic toys
Some toys can command a decent return – packaging needs to be intact of course

Good Vibes, a lifestyle magazine for Sunny, took a look back over the past four decades to have a look what some of the toys might be worth today. Looks like you’d have made a packet with a Stretch Armstrong for example but could you really have resisted the temptation to rip him from his box?

So, apparently there could be a small fortune hidden away in your parent’s home or even your own loft, just gathering dust (and making you a few quid).

From board games to robotic pets to iconic toys of the past Good Vibes took a look and calculated what they are now worth, starting in the 1970s and through the 80s, 90s and 00s.


The 70s; a decade that spawned flared pants, prog rock, disco, and a little space opera called Star Wars also kickstarted a whole range of toy obsessions.

  • Original Star Wars figures can be worth ten times their value, now fetch around £79,99
  • Hungry Hippos can be bought for around £70 having been originally worth £3.94 in 1978
  • Stretch Armstrong has seen the biggest increase, from £8.37 in 1976 to £1,619

Into the 80s; where culture exploded with brands dominating our lives, and the toys we played with, in the decade of MTV, Levi’s and the Sony Walkman:

  • An original 1980 Rubik’s Cube is now worth 50 times its original price, at £50
  • From the blockbuster movie, a Ghostbusters Proton Pack worth £19.87 would sell for £140
  • Transformers’ Optimus Prime could sell for £250, originally worth £16

The 90s; the rise of multiculturalism and alternative media as well as the dawn of the internet:

  • TMNT figures are now worth 165 times their original value of £1
  • 1996’s Tickle Me Elmo has increased from £19.99 to £142 in worth
  • Bandai’s Tamagotchi would now sell for upwards of £3,000, originally costing £11 in 1997

Into the 00s; a new millennium and the rise of globalisation, social media and huge technical advancements that brought our toys into the 21stCentury:

  • Gaming consoles like 2004’s Nintendo DS, the Xbox 360 and the PS3 have all seen their value drop as next-gen platforms replace them
  • Apple products, such as the iPad and 2007’s iPod Touch have seen values decrease massively
  • Manga-inspired Beyblades, launched in 2002 for £5.99, would now sell for up to £130

So, only one important question remains; did you keep the original packaging?


About Peter Jenkinson

Peter Jenkinson
Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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