TOYOLOGY Toyology-The Action Men of the batteries not included industry
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Along with our mates over at the Kidzcoolit network we will be generating plenty of noise over broadcast, print and online media and social coverage aplenty. Ten toys will get a winning gong for number one slot in their category, the very most must have for get-out, get-up and get-active play.
“We’re into our sixth year for this gathering of all that is fun to do in the garden, and the support is stronger than ever to shout out loud about this important category,” said Nick Gibbs-McNeil of Kidzcoolit.
“We are now holding the awards in various family garden locations. It gives the youngsters who help us judge the products a far more authentic experience to choose their favourites, while playing. As ever, I’m excited at the impending chaos these awards always bring and seeing the kid testers having a blast.”
There are 10 categories, as follows:
- Climbing & Adventure
- Sport & Splash Fun
- Outdoor Games
- Science & Nature
- Ride-On
- Trampolines
- Pre-School Play
- Battle & Blaster Toys
- Houses, Tents & Hideaways
- Flying Toys
The #OTA23 will be working to secure coverage across print, online and broadcast media.
Nick continued: “The Outdoor Toy Awards has always been a key part of our calendar and an event my kids have always looked forward to every year. Post pandemic, families have embraced being outside and outdoor play more than ever; you don’t know what you’ve lost until it’s taken away from you. Unlike any other event, The Outdoor Toy Awards celebrates the best of play in parks and gardens, as well as encouraging families to enjoy the world outside of their front and back doors. We’ve always been very proud to be involved with this event.”
Adam Pearson of Geemac commented: “The Outdoor Toy Awards is so supportive of what we do across our portfolio of outdoor play equipment, so we’re thrilled to have been a part of proceedings since its inception in 2015. It’s a hugely fun few days and we really do get a lot from it as a business. I’m happy to let Peter and his crew take control of the kids though.”
Nicole Sparrow, marketing communications manager at Learning Resources, added: “Outdoor play is essential for children’s development and wellbeing. The Outdoor Toy Awards are a great way to get kids excited about going outside to explore, play, learn, and have lots of active fun, and Learning Resources is delighted to be part of this year’s awards again.”
Testing takes place in the first week of June with the winners and other commendations being announced by the 6th of June. Samples need to arrive no later than 26th May for inclusion in the awards. Entry is a standard £200 per item, multiple entries and discounts will be considered.
For more information and to receive an entry form email: peter@toyology.co.uk.
