Upgraded Sleighs from Red Letter Days

The most iconic Santa’s sleigh for me is the one that features in ELF at the end, the rocket power boosted present delivery system that creates havoc in Central Park.

ELF the sleigh mechanic


The folk at Red Letter days have had a go at reimagining this archetypal festive freight delivery system for five global brands, we’re loving the results. According to Larry Silverberg, a professor of mechanical and aerospace  engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a problem that Santa still faces in 2018 – so it’s time for Santa to trade in his old wooden ride for something new.

If IKEA designed Santa’s Sleigh


Offering a light flight, with plenty of storage and a minimalist style.

If Ferrari designed Santa’s Sleigh

The F1 SLGH18
The F1 SLGH18

Inspired by Ferrari, the F1 SLGH18 delivers 660 reindeer power at 8000 rpm.

If Carlsberg designed Santa’s Sleigh


Probably the best sleigh in the world
Probably the best sleigh in the world

The lightning-fast unicorn has taken over from the Reindeer for the magical journey across the globe – This mobile man
cave has a state-of-the-art sound system and comfy leather seats.

If Red Bull designed Santa’s Sleigh

The Redbull ride -reindeer don’t have wings
The Redbull ride – reindeer don’t have wings

Fuelled by sugar, caffeine, taurine and B Vitamins the Red Bull upgraded sleigh won’t need no Rudolph, Blitzen or any of the others whose names escape us.

If Apple designed Santa’s Sleigh

Apple - iSleigh
Apple – iSleigh

The Apple iSleigh an a no nonsense design has all the high-tech gadgets, Siri on hand and is AI powered.

See more 3D imagery at Red Letter Days

Dan Mountain, CEO at Red Letter Days said “In a festive spirit, we wanted to take a different look at the sleigh which has been traditionally depicted for many Christmases in the past. We wanted to take a new look at how Santa’s sleigh might be
designed by some of the world’s most loved brands. Take a look at some of the new concepts, I’m sure Santa would be happy to deliver presents to children all over the world in his new rides”.


About Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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