Uno is celebrating the four different types of players with a huge digital campaign over the coming weeks. Are you a Sore Loser, Dodgy Dealer, Victory Dancer or perhaps make up the rules as you play? The campaign is called #unowhoyouare and has created a series of social media videos to showcase each of these players personalities them. The campaign uses millennial and Gen Z influencers plus some real people across TikTok and Instagram. The campaign launches a hero video and digital plan featuring real people and influencers who have filmed reaction shots for a ‘Kids Know Best’ created campaign video, featuring Tik Tok talents OTB, Fleur, Kyran and Lily Rose.
The campaign also includes bespoke content from social media comedian Arron Crascall who has 8 million followers across Instagram and Tik Tok.