British startup SwapBots, the collectible, customisable toys and game that come to life through augmented reality. The collectible toys use augmented reality to create a spectacular, interactive video game world around a physical toy. By swapping pieces of the SwapBots, the player can influence in-game attributes. The toy is ‘scanned’ by a mobile device to unlock it in the game using an advanced version of marker-based augmented reality. As the digital animation is overlaid onto the physical toy, it gives the appearance that the video game has broken out of the screen and arrived into the real world.
The SwapBots toys can be assembled in hundreds of combinations, each of which results in differing in-game abilities. Take a look :