TOYOLOGY Toyology-The Action Men of the batteries not included industry
At a super secret location, deep in the heart of London, Disney showed the toy industry what it’s made of- it’s toys… lots and lots of toys! This year the Mouse House has a plethora of I.Ps to choose from, from Star Wars to Frozen 2, there is something for …
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October, 2019
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3 October
Star Wars coding kit – Rebels or Empire?
Kano, the fun coding kit company, have teamed up with Disney to launch a new Star Wars-themed kit. Built around the idea of using the force the kit allows you use a motion sensor that can control scenarios which you build with code, with a little Porg and Tie Fighter …
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2 October
Top toys for Xmas list – another one hits, should be the last – thanks Hamleys
83 days to go…… It’s beginning to look a lot like Christmas…especially since Hamleys have just unveiled their ‘Top 10 Toys’ for 2019’s festive period! This year the iconic toy store has taken it back to basics. 2018’s ‘Top 12’ focused on ‘Imperfection’ and ‘Slime’ whereas this year is all …
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September, 2019
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30 September
LEGO and Alexa team up
The LEGO Group and Amazon join forces to introduce the LEGO Mindstorms Voice Challenge: Powered by Alexa – an opportunity for Alexa developers, LEGO Mindstorms enthusiasts, and creators around the world to explore and build the future of voice-based experiences through construction and robotics play. Am pretty psyched about this, not least that we have a load of …
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27 September
Mandalorian Is The New Black
Activate boosters and engage turbines as Disney & Hasbro bring more cosmic majesty to their Black Series. October 4th is Force Friday and amoungst the POP Figures, LEGO playsets and roleplay helmets are a new wave of ultra detailed, mega articulated collectors toys. The focal point for us was the …
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27 September
Triple Force Friday, Christmas Comes Early!
If you were on Twitter last night and didn’t see #tripleforcefriday everywhere you looked, congrats you’re in some sort of cyber-cave! This star studded toy advert landed in Pinewood and we were some of the lucky few to be invited. The whole livestream can be found by clicking here: TRIPLE …
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24 September
The Oldies are Still Goldies!
OnBuy.com have surveyed 1,763 children aged 4 to 12 in order to see how 80s and 90s toys would fare when compared to today’s cavalcade of Hatchimals, slime and unicorns. The kids were asked to pick three toys out of a total 40, with an even split between current toys and …
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24 September
Once, Twice, Three Times a Force Friday!
Ladies and Gents, Boys and Girls, get ready for an out-of-this world event 30 years in the making. This Thursday a global livestream event on YouTube will kick off a week long countdown to Triple Force Friday when new products inspired by this year’s highly anticipated Star Wars movie, live-action series and …
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24 September
Nurture trend transforms as a trio of changeable chums arrive for Xmas!
The nurture toy trend came back with a bang in 2016 when Spinmaster launched the incredibly successful Hatchimal. For the first time since Furby packed his bags a decade earlier, kids could care for a physical, electronic pal. Three years later and the need for furry friends hasn’t gone away, …
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17 September
LEGO launch Rebuild the World campaign
LEGO Group and musician Mark Ronson launched Rebuild The World earlier today, a campaign to help nurture the creative skills of the next generation. It’s their first ever campaign, we like what they’re doing, hope it becomes as cohesive as it possible can – we could do with some of …
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11 September
Monopoly introduces a new central character
There’s a new player in town, her name, MS Monopoly and she is taking over the board game, well, this iteration of it at least. The brunet Ms. Monopoly is apparently niece of the dapper, top-hat-wearing Mr. Monopoly A new look with similar classic game play, railroads and the electric …
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2 September
LEGO Droids take down Star Wars tune
Those Danes have been having some fun with their new Boost Droid units, 95 of them, catch the action from the trio of Star Wars characters here: It took 3,148 hours to create, used 42 real instruments : 10 Xylophones 10 Violins 4 Chellos 8 Keyboards 6 Electric Drums 2 Gongs …
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August, 2019
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29 August
Game of Thrones – Shelfworthy stuff incoming
There is merchandise aplenty associated with the fine HBO production Game of Thrones, mainly replica stuff, things for shelves, the occasional game (Monopoly and Risk variants) with a few puzzles knocking about too. Step aside everything (bar the replica throne), Paul Lamond are bringing a series of 3D GoT puzzles …
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23 August
Hasbro Aims For Monopoly – Irony Not Lost On Reporter
My my my, Hasbro has been a little busy recently. 3 articles in just as many days, people will start to think we have a crush on them. Even if that is true, it’s not our fault that the Behemoth, Hasbro has gone and made headlines again! This time by …
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22 August
Hasbro captures another 80’s icon
Does bustin’ make you feel good? Because it certainly does for Hasbro. The toy giant has just announced that, from 2020, they will hold the master licence for the 80’s classic, Ghostbusters. Hasbro isn’t exactly new to owning retro properties what with Transformers, My Little Pony and Power Rangers already …
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