Thanks UK Toy Fair – You were good

The UK toy fair celebrated 70 years in operation, it was one of the best we’ve attended, perhaps not as busy as in some years past but so very many stands at which to stop and take stock of their wares. The show took over four halls in total, the entire affair just felt pretty stylish, effort input could certainly be seen in the vast majority of company stands. The usual mix of the character parade, a dashing of celebrations and some showcasing of new launches combined with after-hours discussions which began with business and eventually ended up in chatter about anything but.

As the BTHA celebrated its 80th anniversary, they announced the Toy Fair Hero Toys (27 of them) and showcased an extensive range of toy categories, including games and puzzles and plush and collectibles, sectors which all saw growth throughout 2023. Value was high on the selectors agenda and there were 15 out of the 27 priced under £25. Telybox face and Podcaster goddess Anna Williamson unveiled the Toy Fair Hero Toys for 2024, here they are.

Toy Fair’s Hero Toys

  • Learning Resources – Numberblocks Rainbow Counting Bus
  • Orchard Toys – Peter Rabbit Fish and Count
  • Simba Smoby UK – Jada Wednesday RC Thing
  • Vivid Goliath – Go Go UFO
  • Cartamundi Entertainment – Surrounded By Idiots 11
  • Character Options – Heroes of Goo Jit Zu Hero Creator Pack
  • Character Options – Purro
  • Craft Buddy – Crystal Art Buddies Series 3
  • Epoch Making Toys – Pati-school Party Creations Starter Kit
  • Golden Bear Toys – Smart Ball Kick Tracker
  • Golden Bear Toys – Fart Yoga
  • Halilit – Jellystone Design Calm Down Bottle
  • HTI – Teamsterz Pirate Ship
  • Galt – Natural History Museum: Let’s Learn Dinosaurs
  • John Adams Leisure – Decora Girlz 5” Sticker ‘n Style Dolls
  • John Adams Leisure – Rubik’s 50th Anniversary Retro Cube
  • Just Play – Disney Doorables Squish’alots Squish Machine
  • Just Play – Disney Stitch Crack Me Up Laughing Plush
  • LeapFrog – Magic Adventures Binocular Camera
  • Mookie Toys – Build My Ice Cream Truck
  • Mookie Toys – TP Balance Bike to Trike
  • Rainbow Designs – Paddington in a Phone Box – Preschool Licensed
  • Simba Smoby UK – Godzilla x Kong Heat Ray Breath RC
  • Smart – Smart Games IQ Gears
  • Spin Master Toys – Rubble & Crew – Barkyard Crane Tower
  • Spin Master Toys – Unicorn Academy Rainbow Light Up Wildstar
  • Playmobil – Playmobil 71335 Miraculous: Paris Fashion Show

About Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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