TOYOLOGY Toyology-The Action Men of the batteries not included industry
We’ve managed a few decent hits over Yule with our games expertise. Coverage in both The Sun and Daily Star in print plus the Sun online in both the UK and Ireland.
Read More »Getting games noticed – This weeks national coverage has us happy
Smyths Toys announce their Xmas top toy picks
A solid combination of those “Big Pressie” purchases from the toy retailer for 2022. Nothing jumps over the £100 mark and there is certainly something here for everyone, even a family game, missing from most retailers top toy picks. Joint Head of Marketing at Smyths Toys, Sinead Byrne tells us …
Read More »Merry Xmas y’all – Online fun and frolics right this way.
WORD OF the year according to Collins Dictionary, and who are we to argue, is Lockdown. We hereby call it that verb of the year therefore must be Zoom. You might be a Facetime, Hangout or WhatsApp person but the genericized term appears to be “To Zoom”. There is far …
Read More »Linkee and friends Go Live on Alexa
Shouty-outy games are our favourite, especially when infused with some Xmas (spirits). Linkee, What Came First and Obama Llama (and its Christmas sister game Santa Banter)can now be played as voice activated games or ‘skills’ on Alexa devices. The games are all simple to play, interactive, hands-free and you’ll have …
Read More »Xmas arrives early – Shopping report is out.
The UK toy industry isn’t suffering any symptoms, early data show that November shows an 11% rise in sales year-on-year. Throughout the year we’ve seen spikes in outdoor toys, rises in board game sales, craft and construction kits doing really rather well, oh, and Toyology HQ has an epic …
Read More »Some of the best board games we’ve played in 2019
Another stonking year for the board and party game market, a raft of new titles, the emergence of new categories, sales still on the increase and the promise of even more gaming goodness in 2020 – For now here are some of our favourite (not-too-intense) lighter weight games for some …
Read More »Top toys for Xmas list – another one hits, should be the last – thanks Hamleys
83 days to go…… It’s beginning to look a lot like Christmas…especially since Hamleys have just unveiled their ‘Top 10 Toys’ for 2019’s festive period! This year the iconic toy store has taken it back to basics. 2018’s ‘Top 12’ focused on ‘Imperfection’ and ‘Slime’ whereas this year is all …
Read More »The Oldies are Still Goldies!
OnBuy.com have surveyed 1,763 children aged 4 to 12 in order to see how 80s and 90s toys would fare when compared to today’s cavalcade of Hatchimals, slime and unicorns. The kids were asked to pick three toys out of a total 40, with an even split between current toys and …
Read More »Amazon Predicts a Playful Xmas | 2019 Toy Trends
The global behemoth that is Amazon has been analysing this year’s toy trends and they’ve cobbled together a list of what they predict the top toys for 2019 will be, once the festive period rolls around yet again. Last year saw the rise of slime, unicorns and poop- can 2019 …
Read More »Toyologist’s Top 10 Toys for Christmas 2018
The time has come! Here are my top 10 toys for this Christmas! (in no particular order, of course) Boxer- Spinmaster This rambunctious robo has wowed reviewers around the world with his endearing personality and impressive array of features. If you’re in the market for an AI buddy, Boxer is …
Read More »