Tag Archives: toys

The Kidult awards return

  The Kidult Toy Awards 2025 builds on the success of the inaugural awards which were embraced by many brands involved in this supercategory. Industry data has kidults accounting for 30% of toy sales, according to Circana, and the underlying fundamentals support further growth. Entries are now open for the 2025 …

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All aboard for The Railway Children event

CELEBRATING two centuries of rail travel in the UK the Rail200 initiative saw Southeastern Railways observe this milestone over the weekend as part of a wider program of commemoration. In South East London, namely Grove Park, families gathered to enjoy the classic tale The Railway Children by E.Nesbit who lived …

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Randimals – Get them on your radar

Since we first saw this new range earlier this year we’ve been telling anyone who would listen about how their shelf space is just yelling out for one of their figurines. From small sturdy tough-plastic toys to the same characters in plush that will always lead to an utterance of …

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Trekkies, brace yourselves, Master Replicas figures on pre-order now

Exclusively through MasterReplicas.com. Starting with Spock and Admiral Picard which are available now for pre-order and priced at $25.99 each. There’ll be new figures released every month with the first expected to be delivered in the third quarter of 2025. Heathside Trading have signed a wide-ranging deal with Paramount Consumer …

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Retro-tastic toys – Take a meander down memory lane

Big business this Kidulting thing going on, the numbers from last year are clear and with declining birth rates and an ageing population grown-ups are set to be the battlefield for these evergreen spenders. Theres been news a plenty on some of the ranges on offer specifically catering for these …

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Kicking off Q1 with some top Kidult Kit

It’s a bit “broken record” of us to keep harping on about how the Kidult market (which has ben around forever) is now thrust into the limelight, labelled and defined, toy companies and licensors seeing the incredible cash to be had from grown-ups with money that isn’t isolated to be …

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The Kidults – Results are in, winners declared and a few entries achieve “Approved” status

The inaugural Kidult Awards have concluded after an overwhelming response to this unprecedented event which saw almost 100 entries play out for recognition in 11 categories. The celebrity judging panel had to call in assistance to ensure everything was put thoroughly to the test and ensure the inaugural allocation of …

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The Entertainer did a decent Xmas advert, follows up with a bit of research into “kid speak”

Worry not GenZ we aren’t about to spill the beans on your speak, we people of a certain age sound simply ridiculous when we even try and use the words Rizz, Slay, Sigma and Lit in any kind of conversation and, well, we don’t even do it for fun anymore …

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TikTok funnyman Jack Skipper and Scalextric slap cars with tickets

  Scalextric teamed up with comedian Jack Skipper to prank drivers in the UK’s most ticketed city, Manchester. Drivers nationwide that can prove they have received a parking ticket on Black Friday can also redeem a free Scalextric set, there is a “cop-out” so read on if you’re keen to …

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Hello Kitty is a cat, this feline is fifty and having the best year ever.

Born Kitty White in London on Nov. 1, 1974 – Technically it isn’t quite her birthday but nevertheless fans have been celebrating for a few months already now, snapping up all manner of merch before it’s all been bagged by a new legion of fans. The cat has collaborated with …

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