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Eau De Play-Doh – Hasbro trademarks iconic aroma

play-doh

The nostalgia-inducing smell of the PLAY-DOH compound is now an official trademark at the American Patent and Trademark Office as a registered trademark of the brand. Hasbro describes the smell as the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a …

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