After the big splash made by the PJ Masks toys and games at New York Toy Fair I was keen to get more news on how soon these products would be appearing at retail. I’m asked almost daily by families on YouTube and social media who have children pestering daily for these must have items.Catching up with Olivier Dumont, MD of eOne Family, about the toys and games I had a quick look at how things were progressing. Along with the toys, vehicles and HQ from New York Toy Fair are a range of backpack bags. Although not in final form they already ticked the right boxes.
They each feature the various PJ Masks heroes along with all manner of branded amulets, zips and mask symbols. Each bag offered a variety of storage for your PJ Masks toys, drink bottles and of course the lunch boxes and sandwiches children need for a day at school.