Once, Twice, Three Times a Force Friday!

Ladies and Gents, Boys and Girls, get ready for an out-of-this world event 30 years in the making. This Thursday a global livestream event on YouTube will  kick off a week long countdown to Triple Force Friday when new products inspired by this year’s highly anticipated Star Wars movie, live-action series and gaming launches begin hitting shelves worldwide.

On 26 September at 7 p.m. BST, fans around the world can tune in to the Star Wars YouTube page for a livestream event from Pinewood Studios in London where the upcoming theatrical release “Star Wars: The Rise of Skywalker” was filmed. Via live and recorded vignettes, an ensemble of veteran and new Star Wars talent will reveal new products that will roll out globally for Triple Force Friday on 4 October, inspired by a trio of upcoming original Star Wars releases:

•         “Star Wars: The Rise of Skywalker”: the highly anticipated final instalment of the Skywalker saga, which hits theatres 20 December

•         “The Mandalorian”: The first-ever Star Wars live-action series, which will debut in the U.S. on 12 November exclusively on Disney+

•         “Star Wars Jedi: Fallen Order”: Video Game, releasing 15 November

A whole host of legends from the long history of Star Wars will be in attendance including veteran Billy D Williams and newcomer Naomi Ackie.

New characters like ‘Zorii,’ ‘Jannah,’ ‘The Mandalorian,’ ‘Cal Kestis’ and the new droid ‘D-O’ will be seen in product form for the first time, and fans will get their first look at the wide array of new products that bring the characters to life in new and unexpected ways.

Fans are invited to join the conversation on all socials using Triple #ForceFriday, as well as to participate in real-world retail celebrations around the globe. Select retailers in major markets around the world will open at midnight on 4 October, featuring the new range of products from all three properties as well as a selection of limited-edition commemorative products.

Throughout the weekend, retailers including Smyths, The Entertainer, Sainsbury’s and Argos, will join in to celebrate Triple Force Friday.

Fans in Orlando and Anaheim will be able to experience 4 October midnight shopping at World of Disney at Disney Springs and Downtown Disney. Disney Springs also will feature midnight shopping at The LEGO® Store, along with Star Wars-themed food and beverage offerings and a LEGO Star Wars Millennium Falcon Master Build Event taking place throughout the weekend.

As new plot points are revealed, additional products will continue to roll out leading up to the theatrical release and beyond. More details and updates about Triple Force Friday are available at StarWars.com.

About Rob Taylor-Hastings

This actor & presenter is a proud Midlands lad who fled to London over a decade ago. Having grown up on a healthy diet of Power Rangers, Transformers and Thundercats, Rob is a sucker for anything that goes 'pow!' And 'Zap!' A film producer and radio savvy man this Toyminator really knows his R/C's from his elbow.

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