TOYOLOGY Toyology-The Action Men of the batteries not included industry
The Kidult market is worth over £300mn in the UK, that over 1 in ten adults buying toys for themselves (or pretending it is for a friend). The folk at Barclaycard have teamed up with Smyths Toys and are opening up a ‘Big Kids Aisle’ at their London Staples …
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January, 2018
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9 January
New Disney animation hits UK screens this weekend – we’re loco about Coco
We’re looking forward to going to see Disney’s latest animation this weekend. From the folk behind Toy Story and Inside Out this Pixar adventure looks mighty fine. As one may expect, the toy line isn’t too shabby, the entire Disney line can be seen HERE
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9 January
Once you pop you can’t stop – We’re loving multi-coloured sphere firing Unicorns
Stick a sphere in the Unicorns mouth and with a decent squeeze of the belly you’ll easily be able to launch up to 15 feet, give it some real gusto and 20 feet is achievable – Not bad for a sub-tenner toy? We’re of course fans of the fabled creature …
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8 January
Rodent themed fairground ride disappears
One of the most bonkers rides ever has gone, the Wild Mouse in Blackpool was utter bonkers, we used to stand and stare up at it in awe and marvel at the faces of the riders getting thrown around as they tried to tame the rodent ride. The CEO of …
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6 January
Choo Choo tune into Channel 4
Back in the Victorian era they tried to build a rail link from Inverness to Fort William, it was an ambitious project to dissect the highlands but the cost, practicalities and in-fighting meant it never happened – Until now. A bunch of toy train enthusiasts and Love Productions (the makers …
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4 January
Playmobil farm set for the early years gets three cheers
My grandparents and my boy Billy’s great grandparents are farmers. They have a dog, a cat, some geese and hens, one or two cows and other bits and bobs you’d expect to find on a classic farm, old feeding troughs, manual rusty farming implements and lots and lots of “muck”. …
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3 January
Supermodel steps into Harrods
Celebrating the time that Gigi Hadid ruled the runway and became the global brand ambassador for Tommy Hilfiger womenswear TommyXGigi Barbie has arrived on shelf. Exclusive to Harrods (online and in store at Toy Kingdom) this stylish shrunken nod to the supermodel is £89.95 and available now.
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December, 2017
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28 December
LEGO Guardsman mini figure marches in
One of the best selling toys in Hamleys over the Xmas period was this exclusive LEGO Royal Guard, a spanking looking little chap, we’re keen to create a legion of them on a base plate at Toyology Towers. This first ever Hamleys and LEGO Minifigure collaboration has created plenty of …
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23 December
Smashing new toy line launching on Boxing Day
Going by the name of Smashers this new toy line from Zuru (the folk behind fidget cubes, Mayka tape and such) are releasing the first wave of these collectibles on the 26th December. You’ll see them in-store, on TV, YouTube channels, kids telly – They’re sticking a fair few quid …
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21 December
The top 10 selling toys in the UK in the countdown to Christmas
Folks, forgive us. We’re really not being lazy but this lot at the NPD released data today and we’re absolutely convinced at Toyology Towers that is deserves to be delivered verbatim, and so, without further ado : The NPD Group today unveils the UK toy market’s 10 best-sellers for the …
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20 December
Fill your stockings with these retro Top Trumps
At just a fiver a pack these nostalgia nodding packs of Top Trumps should find a place in stockings across the nation. I had all of them in my possession the first time around, the Horror packs pitted Dracula against various b-movie characters whilst over in Horror pack …
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19 December
Playmobil’s Ghostbusters’ Fire House – “Building makes me feel good”
‘Well, this’ll be an easy morning.’ I thought. ‘Open up the new Playmobil Ghostbusters’ Fire House and crack out a quick review’… THREE hours of building later and it has become clear that I have wildly underestimated Playmobil. Did you know that the kid friendly, chunky plastic play sets were …
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19 December
Remote control rage
Cannot believe we almost missed this range of remote control toys, this line must have launched whilst we were on our company away day in Outer Mongolia. Anyways, Monster Smash-Ups is a splendid choice for those still seeking playthings for those hard-to-buy-fors. It’ll keep siblings occupied for hours, is a …
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18 December
Worlds biggest toy shop about to open in China
Increasing incomes and an increasing popularity of brands like Peppa Pig and Thomas & Friends are accounting for some of the major growth in the Chinese toy market. China is about to open the world’s largest toy store in time for Christmas Day, 10,700 sqm Hamleys in Beijing – That’s …
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