TOYOLOGY Toyology-The Action Men of the batteries not included industry
This year’s U.S. Toy Industry Awards have been announced by NPD, the data collecting agency that tells the world what’s hot and, by default what is not. From our roving reporter over at New York Toy Fair who admints to perhaps having one too many at the awards here is …
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February, 2018
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18 February
Hogwarts Great Hall gets the brick treatment
The Danish brick outfit are a tad shy of Toy Fairs these days, we didn’t see them in London and it was all undercover in Nuremberg (the words biggest gathering of toy trade people) so they’re unveiling all their new 2018 wares at New York Toy fair this week. We’ve …
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14 February
Video review – Marvel at the Hasbro Black Panther range
The Toyminator returns together with a trio of Black Panther Vibranium role play items and his glamorous assistant. Count the number of times you’ll hear “around the £20 mark” – This pair are the ONLY superheroes you need on your screen today:
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9 February
Magic up some beans
Perhaps it is his angry face, far not though jelly bean fans, a tap of the tail and sugary goodness will be made available. Ideal for fans of the mythical beast and/or the sugary treat – that’ll be everyone then. FIREBOX
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8 February
Marvel at the new hero thats hitting the big screen
As a non comic book reader (hangs head in shame) Black Panther hasn’t really been on my radar, it would appear however that after next weeks general film launch it’ll be a while before he gets off it. Incredible reviews across all manner of media have been forthcoming, scoring …
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7 February
NERF Surgefire – a certain hit
Fresh from NERF is this pump-action number with a rolling 15 dart drum, the NERF Surgefire is most certainly not for sniper types. A spring-loaded number not requiring batteries gives it essential status amongst your arsenal of foam firers, when all (power) is lost you can rely on pump-power to …
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2 February
Lets hear it for Del Boy
Sure he has done other stuff but David Jason is inextricably linked with the Peckham based Trotters Independent Trading empire. His classic use of French words in all the wrong places, using “Fromage Frais” as a pose to Eureka being amongst our favourites (full list of Del Frenchisms HERE). From …
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1 February
No designated Banker – Monopoly Cheaters edition is here
At last, the edition we’ve been campaigning for, well saying loudly for some time – Cheaters Monopoly is here. It’s far from a free for all however, tactic must still be used, just in a much more underhanded fashion than before. The new game includes real handcuffs for players stuck …
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January, 2018
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31 January
All the fun from the fair
We took a trip to the UK’s London Toy Fair to check out some of the toy trends set to hit the shelves this year. Rachael and Matt try and make it look like a hard days work, but this pair of big kids are having far too much …
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30 January
Winter sales well under way – doors slam shut tomorrow
Footballing fans will be hoping their boards are digging deep and splashing out on new talent for the final push toward the seasons end. Tomorrow evening at 11pm all the buying and selling of players, for silly money in some cases, must be done. Those 10% men must have their …
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26 January
They have the hump at this Saudi Camel beauty parade
They’re looking for natural beauty at the annual Alaibil Festival, long necks, broad cheeks, shapely humps and droopy lips – not too droopy though. At least 12 contestants have been disqualified from this, Saudi Arabia’s annual camel beauty contest, because the owners injected their camels lips with Botox. With millions at stake …
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20 January
Penguin Awareness Day – We’re celebrating in many ways
Whether you prefer Happy Feet over Mr Poppers Penguins, Feathers McGraw and the part he played in The Wrong Trousers or the part they played in Madagascar we’re certain you’ll agree these animals are well worth a day of celebration. Today it is Penguins Awareness Day, a celebration of the 18 …
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18 January
Batman Batmobile brings battle action everywhere
Take your RC play to another level, this Ultimate Justice League Batmobile had us uttering elated expletives when we saw it in action recently. This 1/12 scale vehicle is equipped with a camera that transmits the drivers POV back to a smart phone for a front seat ride. Back …
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18 January
Cardboard box comes of age with the Nintendo Labo kit
Extending the success of the Switch is never going to be easy, the fastest selling console of all time has shipped over 10mn units in just nine months. What innovation could maintain and even extend its popularity into new demographics? Infuse it with AI? add high tech accessories? Nope, create …
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17 January
Hasbro tell us what we already knew and offer a social media solution
Hasbro tell us what we already knew and offer a social media solution Research from Hasbro has revealed that almost half of Monopoly players have participated in some form of cheating during a game. These behaviours ranged from stealing cash from the bank, making up fake rules and moving tokens …
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