News

January, 2019

  • 30 January

    Toyology TV at Toy Fair 2019

    Bringing you a cracking collection, the creme-de-la-creme, the most magnificent, a smashing smorgasbord, the undisputed heavyweight champions from London Toy Fair 2019 via the medium of a little video we made – share it and we’ll send you either money, kisses or a virtual hug (we get to decide) 

    Read More »
  • 25 January

    London Toy Fair – The lowdown

    Toy Fair 2019

      And so the 66th Toy Fair concluded yesterday, three solid days of championing all that is new in the world of play for 2019 – shelves look set to be stocked with some rather splendid stuff. A quick look back to 2018, best described as “challenging” due to Toys …

    Read More »
  • 15 January

    Most manic version of Monopoly yet?

       Much derided Monopoly is having a right resurgence as a brand of late, exciting new titles in the guise of Fortnite and Mario Kart, a Cheaters edition we enjoyed just before Yule and now this, possibly the purest form of the game ever. See, at its heart the …

    Read More »
  • 9 January

    Barbie hitting the big screen

    Barbie hitting the silver screen

    We’re not sure who we’d have selected to play the part of Barbie, it isn’t likely that Margot Robbie of Suicide Squad fame would have been our first choice but what an absolute coup for Mattel that she has agreed to play the part. This feature film is the first …

    Read More »

December, 2018

  • 21 December

    Viva Las Vegas – CES invites TechUp to take part.

    We’re excited to shout out about our involvement in a new movement called TechUp. After an initial outing at Wired Live back in November we’ve been hunted down to take our expertise to the biggest tech show in the universe. Kicking off the new year in style, along with over …

    Read More »
  • 20 December

    Top ten sellers in the run up to the big day revealed, right here….

    The incredibly good looking people at  the NPD Group have unveiled the UK toy market’s 10 best-sellers for the week ending 8th December, the last weekly sales data that get published before Christmas. A favourite all year round, the L.O.L Surprise! Doll assortment has topped the list, with other variations …

    Read More »
  • 19 December

    Board Games for Boxing Day boredom busting

    Board Game Clubbin'

    Take a moment before you enter those dark corners of your cupboards and dust off those dog eared “bored” games. They needn’t make their annual pilgrimage this year, there are so very many new titles in town. We’ve rated all our games on three criteria: Snigger score – It’ll rate …

    Read More »
  • 18 December

    Playmobil : The Movie = Incoming

    Finally it has arrived, the trailer for Playmobil: The Movie is here and we love it. Of course the naysayers will say “cashing in on the success of the LEGO movie” and the yaysayers will say yay – and with the amount of money that film franchise has made why …

    Read More »
  • 12 December

    Get them before midnight or they’ll turn into Pumpkins – Its Fairy Tale toy time

    Who does not love a Fairy Tale? Such a story defined as one with some magic, wonder and far-fetched-ness – Most contain one or more characters including talking animals , dwarfs, dragons, elves, fairies, giants, gnomes, goblins, griffins, mermaids, trolls, unicorns, or witches – and a dash magic or enchantments. …

    Read More »
  • 11 December

    Beano fans rejoice and fill your list with these new comic book treats

    Beano Monopoly

    Celebrating its 80th year this year and rounding-off 12 months that’s seen the comic increase in popularity they’ve added some more utterly fabulous fodder to their store. For some Beano based gaming fun they’ve Beano Cluedo (£29.99) the play is to uncover who pranked teacher, Beano Monopoly (£34.99) to own …

    Read More »
  • 11 December

    LEGO James Bond Aston Martin | The Spy Who Built Me

    There’s nothing quite like scratching two itches at once and building a LEGO spy car does just that. Fresh from the CREATORS range of LEGO comes the oh so suave James Bond Aston Martin. This beauty is the DB5 model that Sean Connery blasted around in during the events of …

    Read More »
  • 11 December

    Starlink Battle For Atlas | Customised Space-Based Madness

    The Toys-To-Life niche is a constant surprise. Just when I thought we’d seen it’s last gasp with Skylanders & Lego Dimensions, something new appears though the fog. Starlink | Battle For Atlas is a spaceship based action, shooter/RPG with a focus on customised load-outs, high octane battles and evolving gameplay. …

    Read More »
  • 10 December

    Seasonal surveys and stats from Toyland

    Plenty of brands are trying to get that extra bit of media attention as we head into the final furlong, a usual quick-hit is to do some seasonal survey and you might perhaps get an online mention, something in print, an airing on the radio or the nirvana of some …

    Read More »
  • 10 December

    Tech Toys for kids – The 10th Annual KAPi Award winners announced

    Children’s Technology Review and Living in Digital Times Names Nine Kids’ Products and two pioneers as winners, the KAPi’s recognise the most innovative games, software, devices and apps for educating and entertaining today’s digital kids. More than 500 children’s technology products were evaluated 2019 KAPi Awards, all released in 2018. …

    Read More »
  • 6 December

    PUMA Suede celebrates half-century with Barbie

    Puma Barbies Celebrating women in streetwear sports brand PUMa have teamed up with #ForAllTime, Barbie and created a special pair of trainers, apparel and accessories. The collection features an exclusive sneaker pack which includes the PUMA Barbie doll. The PUMA Barbie dolls rock their very own pink Suede sneakers and …

    Read More »