Hasbro tell us what we already knew and offer a social media solution
Research from Hasbro has revealed that almost half of Monopoly players have participated in some form of cheating during a game. These behaviours ranged from stealing cash from the bank, making up fake rules and moving tokens to spaces not directed by the die. So, Hasbro, keen to assit have today launched the Monopoly Cheatbot. Inviting fans report rule breakers via Facebook Messenger It’ll be available until the 16th February.
With the help of Mr. Monopoly who will dole out personalised consequences in real-time, such as going directly to Monopoly jail or paying a $200 fine in Monopoly Money.
“The cheating has gone on too long! With nearly one out of every two Monopoly players bending – or breaking – the rules, we knew it was time to put an end to the cheating, and what better way to reach our fans than by leveraging the innovative Facebook Messenger technology,” said Craig Wilkins, Marketing Director, Hasbro UK & Ireland.
Craig added “With Monopoly CheatBot, we’re empowering fans to report their family and friends for corrupt and questionable game play – with customised consequences to hopefully end Monopoly feuds for good.”
Good luck with that.
Visit Facebook.com/Monopoly and joint the conversation on #MonopolyCheater.