TOYOLOGY Toyology-The Action Men of the batteries not included industry
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This year’s U.S. Toy Industry Awards have been announced by NPD, the data collecting agency that tells the world what’s hot and, by default what is not. From our roving reporter over at New York Toy Fair who admints to perhaps having one too many at the awards here is the list:
Top Toy Property of the Year: Nerf (Hasbro)
Top Selling Toy of the Year: L.O.L. Surprise! Doll Assortment (MGA Entertainment)
Top Selling Toy by Super Category
- Action Figures & Accessories: Beyblade Starter Pack Assortment (Hasbro)
- All Other Toys: Antsy Labs Fidget Cube Assortment (Zuru)
- Arts & Crafts: Easy Bake Ultimate Oven Baking Star Play Set (Hasbro)
- Building Sets: Mega Bloks First Builders Big Building Bag, 80 Pieces (Mattel)
- Dolls: L.O.L. Surprise! Doll Assortment (MGA Entertainment)
- Games & Puzzles: UNO Card Game Assortment (Mattel)
- Infant/Toddler/Preschool Toys: Paw Patrol Basic Vehicle & Pup Assortment (Spin Master)
- Outdoor & Sports Toys: Bunch O Balloons 3 Pack (Zuru)
- Plush: Hatchimals Pengualas Pink Egg Assortment (Spin Master)
- Vehicles: Hot Wheels Singles 1:64 Assortment (Mattel)
- Youth Electronics: Cozmo (Anki)
“The world today is evolving rapidly, and there are a number of ways the toy industry is demonstrating how it is keeping with the pace. These awards recognize achievements and unique successes in a fast-paced and increasingly competitive environment. Amidst the quickly moving trends, the industry is winning with both innovative products marrying toys with technology, and evergreen toys standing the test of time,” said Joanne Hageman, President, Entertainment Sector, The NPD Group. “We congratulate all of this year’s award winners, and wish them continued success in the year ahead.”
