Hasbro and Gamepath – a new division of Selladoor Worldwide – have released details of the Monopoly Lifesized experience – a new gameplay attraction opening on August 14th at The Court, a new building on Tottenham Court Road. The 22,000 sq ft building, spaced over three floors, will host this experience together with a Hasbro product retail outlet and Monopoly themed bar. Bringing together the best of the iconic board game with escape room challenges players will move around the board, participating in missions in order to acquire properties, earn money, and progress through the game. Monopoly Lifesized will consist of a 75 minute gameplay segment on a 15 x 15m board, featuring eight properties, two Utility Companies, two Train Stations, Jail, Free Parking, Go, and Just Visiting. Each board can host between eight and 24 people split into four teams, all playing against each other.
Each team will have their own personal Monopoly token – Scottie Dog, Boot, Racing Car, etc. – leading them around the game, taking scores, and giving hints where required. Each property square will have a full-sized location specific room behind it that players enter to participate in a challenge to ‘acquire’ that particular property.
The challenges will be a mixture of physical and mental puzzles and games that will test players’ skills and lateral thinking, and will be themed appropriately for the square, featuring either some historical or current day relationship with that part of London.
Julia Posen, head of development at Gamepath, said: “Hasbro’s original board game continues to lead the market year in, year out and is loved globally by every generation that has grown up with the game. It has been an exciting journey to work with the talented Gamepath production team to bring this new experience to central London.
“We’re very excited as we know we have created something really special for people of all ages. When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out. Get ready for high risks and high rewards where there’s no ceiling to winning. As long as you can stay out of jail.”
David Hutchinson, CEO of Gamepath, added: “For us, Monopoly: Lifesized represents a major entry into a growing and exciting marketplace. Audiences want to consume live performance differently, and what better way than to jump into a lifesized version of the world’s favourite board game? Our creative team has been working their magic to fuse an experience that puts our audiences centre place on the board, and brings together our theatrical roots with innovative, digital and immersive storytelling.
“After everything we’ve missed out on individually and collectively and given the decimation of our high streets and city centres, it’s really exciting to be launching this now – we hope that we’ll be able to contribute to the recovery of Central London, and bring people back together in our fabulous Capital with a major new attraction in a major new destination building.”
Matt Proulx, vice president, Location Based Experiences at Hasbro said: “We are thrilled to be working with our best-in-class partners at Gamepath. Given its track record creating world class live performances, we believe that combining their skills along with our beloved Monopoly brand will create an exceptional, one-of-a-kind experience that truly brings the Monopoly game to life in a way only once imagined. We cannot wait for individuals of all ages to be able to once again get out and play together.”
The venue will be Covid-secure, adhering to all latest government guidelines, including one-way systems for the retail and food and beverage areas, hand sanitisers throughout the building, an enhanced deep cleaning regime, and with temperature checks undertaken for patrons and staff on arrival.
The capacity for each gameboard is limited to 24 maximum, and players are encouraged to form teams within their household bubbles. The producers will keep guidelines under constant review.