Home / News / News / Eau De Play-Doh – Hasbro trademarks iconic aroma

Eau De Play-Doh – Hasbro trademarks iconic aroma

play-doh
play-doh

The nostalgia-inducing smell of the PLAY-DOH compound is now an official trademark at the American Patent and Trademark Office as a registered trademark of the brand. Hasbro describes the smell as the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough – We think it just smells of Play-Doh and we like it plenty. Since it arrived in 1956 the largely unchanged recipe of the moulding compound is utterly unique, you can buy the scent HERE.

Play-Doh scent
Play-Doh scent

“The scent of PLAY-DOH compound has always been synonymous with childhood and fun,” said Jonathan Berkowitz, senior vice president of Global Marketing for the PLAY-DOH brand. “By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”

About Peter Jenkinson

Peter Jenkinson
Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

Check Also

PUMA Suede celebrates half-century with Barbie

Puma Barbies Celebrating women in streetwear sports brand PUMa have teamed up with #ForAllTime, Barbie …