News

Helen Mirren gets the Barbie treatment

Dame Helen Mirren is honoured today as a ‘Barbie Role Model’ ahead of Barbie’s 65th anniversary on 9th March and International Women’s Day on 8th March. The Academy Award winning actress receives the highest honour from the Barbie brand; a one-of-a-kind Barbie doll created in her likeness, in recognition of …

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Playmobil and Birds Eye set sail

Serving up since 1955 Birds Eye Fish Fingers have long been a staple on the plates of kids across the nation 9ours with peas and chips please) and embraced between various slices of bread in restaurants, “poshed” up for the kidults and a premium thereby charged. Anyhow, Birds Eye are …

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A spectacular sequel or damp squib – Dune II is here

With the epic sand based big-screen outing in it’s 2nd instalment there isn’t any excuse for Dune fans not to snag themselves this rather marvellous machine. The Atreides Royal Ornithopter – The LEGO replica of the Dune Atreides Royal Ornithopter features fold-out, flappable wings, retractable cockpit and deployable landing gear …

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Outdoor ToyAwards – The best of 2024

The date is set, the kid testers invitations have been sent, the outdoor space has been secured and the lengthy process of deciding what pizza toppings our Toyminators will crave on the day is underway. In its seventh year the Outdoor Toy Awards brings together the very best of the …

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Barbie getting Bijou, couldn’t love it more

Of course Polly Pocket will be in mind for those of a certain age, the brand did have a pop at revitalising itself a couple of years back but hey, Barbie, once more is flavour of the month, year, well decade! So Mattel have done the wisest thing, shrink her …

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Goat game has us giddy with giggles

     Seriously, the other day we thought perhaps Axolotl might be the one to usurp the Unicorn/Sloth movements but here comes the Goat, the glorious eat anything anytime animal, cute to look at, bugger to get on the wrong side of one. Anyways, plush aplenty out there to …

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Kidult market set to soar in 2024

Recent data from those in the know and the fodder on offer at recent Toy Fair’s suggest that not only does the Kidult market have 25% of toy sales in the UK 9a little less on the continent) but that, with major manufacturers sitting up and paying attention it is …

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