News

Fiat 500 from LEGO is belissimo in every way

Launching tomorrow this Fiat 500 has stolen our hearts at Toyology Towers, we’re huge fans of most things Italian here and, whilst this ride in real life might not break any speed records will certainly turn heads. The team at LEGO Italy created a life-sized version to celebrate the launch …

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Mandalorian – The Child arrives

He is NOT Baby Yoda – This is the child. An animatronic toy from Hasbro, touch it’s head to activate over 25 sound and motion combinations (happy and excited sounds, giggles, babbles, etc etc) all while the figure’s head moves up and down, ears move back and forth, and eyes …

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Delorean gets the Hot Wheels iD treatment

Hot Wheels iD are the toy companies attempt at bringing the die-cast collectibles bang up-to-date with NFC chips that let cars attach to an app with stats such as top speeds are delivered on-screen. Best reason yet to get involved in this new racing system is the impending arrival of …

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Mattel adds inspiring females to Barbie line-up

In 2018, Barbie debuted the Inspiring Women Series, a doll line dedicated to honouring modern and historical role models paying tribute to Amelia Earhart, Katherine Johnson, Frida Kahlo, Rosa Parks and Sally Ride with dolls created in their likeness. This year they’re introducing three new dolls honouring women who made …

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Playmobil 2020 licensed range is wallet-emptying wonderment

Venturing once more into the licensed property market we think that the 2020 line-up is going to appeal to the biggest demographic in its history. They had decent success last year with their Ghostbusters line-up and are following on with crime fighting, camper-van riding bunch with Scooby-Doo. First sets will …

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Entertainer begins initiative to gets kids playing in-store

Right at the opposite end of the “put that down”, ” you can’t play with that in here”, “did you pay for that?”  shouts I often remember from some decades past The Entertainer has launched a new initiative in partnership with Young Minds to make every Saturday a Day of …

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Schleich assists in Australian animal aid

Utterly devastating scenes of late from Down Under, the sheer scale of the fires is almost incomprehensible. One toy outfit offering a financial hand is model maker Schleich, a long time manufacturer of Aussie wildlife figures including the Kangaroo, Wombat, Koala, Quokka and Croc and have been donating from sales …

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Rubik’s gets the magic touch

Marvin’s Magic is teaming up with the Rubik’s brand for a unique magic set, well it is the best-selling cube puzzles 40th anniversary this year. Rubik’s Box of Magic Tricks is presented in a giant cube and contains exclusive tricks and illusions. With unique Rubik’s-themed magic props and instructions for 40 …

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Barbie Inclusive range increses

There’s a few new entries in town as Mattel launch their latest additions to the Barbie Fashionistas range. It’s all about having a range which better reflects the world that kids see everyday. There’s one doll with vitiligo, one without hair, and one with a gold prosthetic limb and a …

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