News

Outdoor ToyAwards – The best of 2024

The date is set, the kid testers invitations have been sent, the outdoor space has been secured and the lengthy process of deciding what pizza toppings our Toyminators will crave on the day is underway. In its seventh year the Outdoor Toy Awards brings together the very best of the …

Read More »

Barbie getting Bijou, couldn’t love it more

Of course Polly Pocket will be in mind for those of a certain age, the brand did have a pop at revitalising itself a couple of years back but hey, Barbie, once more is flavour of the month, year, well decade! So Mattel have done the wisest thing, shrink her …

Read More »

Goat game has us giddy with giggles

     Seriously, the other day we thought perhaps Axolotl might be the one to usurp the Unicorn/Sloth movements but here comes the Goat, the glorious eat anything anytime animal, cute to look at, bugger to get on the wrong side of one. Anyways, plush aplenty out there to …

Read More »

Kidult market set to soar in 2024

Recent data from those in the know and the fodder on offer at recent Toy Fair’s suggest that not only does the Kidult market have 25% of toy sales in the UK 9a little less on the continent) but that, with major manufacturers sitting up and paying attention it is …

Read More »

Thanks UK Toy Fair – You were good

The UK toy fair celebrated 70 years in operation, it was one of the best we’ve attended, perhaps not as busy as in some years past but so very many stands at which to stop and take stock of their wares. The show took over four halls in total, the …

Read More »

LEGO and Asmodee bringing us a joint venture boardgame

The last time LEGO tried a rang of “boardgames” they were pretty woeful affairs so, good news this time round they’ve teamed up with one of the market leaders to bring us the firs we hope of a collection of games. Game publisher Asmodee are jointly-crafting this one called Monkey …

Read More »

Toy Fair UK kicks off tomorrow

   Although it is a trade show you’ve no need to fear as Toyology and its intrepid bunch of trend spotters and whats hot in 2024 hunters will bring you some of the best in show. In the mean time, here a clip of the show and how it …

Read More »

Get Gladiator ready

After 25 years the show is back on the gogglebox tonight. A retro infused remake filled with Gladiators who weren;t even born for the last round of this high-octane contest. This board game from Paul Lamond is based on the last series but we’re certain they’ll be rolling out an …

Read More »